1. A project from the Social Media Research Foundation: http://www.smrfoundation.orghttp://www.smrfoundation.org Finding direction in a sea of connection: Mapping networks and Social media

2. About Me Introductions Marc A. Smith Chief Social Scientist Connected Action Consulting Group Marc@connectedaction.net http://www.connectedaction.net http://www.codeplex.com/nodexl http://www.twitter.com/marc_smith http://delicious.com/marc_smith/Paper http://www.flickr.com/photos/marc_smith http://www.facebook.com/marc.smith.sociologist http://www.linkedin.com/in/marcasmith http://www.slideshare.net/Marc_A_Smith http://www.smrfoundation.org

3. http://www.flickr.com/photos/library_of_congress/3295494976/sizes/o/in/photostream/

4. http://www.flickr.com/photos/amycgx/3119640267/

5. SNA 101 Node –“actor” on which relationships act; 1-mode versus 2-mode networks Edge –Relationship connecting nodes; can be directional Cohesive Sub-Group –Well-connected group; clique; cluster Key Metrics –Centrality (group or individual measure) Number of direct connections that individuals have with others in the group (usually look at incoming connections only) Measure at the individual node or group level –Cohesion (group measure) Ease with which a network can connect Aggregate measure of shortest path between each node pair at network level reflects average distance –Density (group measure) Robustness of the network Number of connections that exist in the group out of 100% possible –Betweenness (individual measure) # shortest paths between each node pair that a node is on Measure at the individual node level Node roles –Peripheral – below average centrality –Central connector – above average centrality –Broker – above average betweenness E D F A C B H G I C D E ABDE

6. Location, Location, Location

7. Network of connections among “SharePoint” mentioning Twitter users Position, Position, Position

8. There are many kinds of ties…. http://www.flickr.com/photos/stevendepolo/3254238329

9. “Think Link” Nodes & Edges Is related to A B In and Out Degree

10. “Think Link” Nodes & Edges Is related to A B Ties of different types Edits Shares membership

11. “Think Link” Nodes & Edges Is related to PersonDocument Nodes of different types Edits Shares membership

12. World Wide Web Each contains one or more social networks

14. Social Media Research Foundation Open Tools, Open Data, Open Scholarship

15. Social Media Research Foundation Social Media Research Foundation http://smrfoundation.org

16. Now Available

17. Communities in Cyberspace

20. Contact: Marc A. Smith Chief Social Scientist Connected Action Consulting Group Marc@connectedaction.net http://www.connectedaction.net http://www.codeplex.com/nodexl http://www.twitter.com/marc_smith http://delicious.com/marc_smith/Paper http://www.flickr.com/photos/marc_smith http://www.facebook.com/marc.smith.sociologist http://www.linkedin.com/in/marcasmith http://www.slideshare.net/Marc_A_Smith http://www.smrfoundation.org

21. A project from the Social Media Research Foundation: http://www.smrfoundation.orghttp://www.smrfoundation.org Finding direction in a sea of connection: Mapping networks and Social media