1. © 2011 ReachLocal, Inc. Search Engine Marketing Case Studies, thoughts, and other boring stuff Presented by: Steve Harris

2. © 2011 ReachLocal, Inc. Steve Harris – Brief Bio Media sales – Radio, Television, agency, and internet 15 years Small Business owner – 2 Computer Stores Advertising is in my blood Blogs and Info to read to stay up to date adage.com Searchenginland.com Searchenginewatch.com Mashable TechCrunch

3. © 2011 ReachLocal, Inc. Clients I have worked with: Bank of America Lowermybills.com Wells Fargo

4. © 2011 ReachLocal, Inc. Three Things that I love about advertising I can build a business Not an expense Helicopter school in Vegas – TV Campaign Drink your Coffee – it's pretty boring

5. © 2011 ReachLocal, Inc. Internet – is the foundation. All media channels drive website traffic All websites need a phone number – easy to find, and in text (insert mild rant here) 87% of all offline transactions, begin online Google made 10B, last quarter

6. © 2011 ReachLocal, Inc.

9. Top reasons for a campaign not to work: Budget Geo Targeting Website Leads management Lead tracking Phone not answered 5-12 min – average life of lead. Difficult Category Sold wrong

10. © 2011 ReachLocal, Inc. Thank you for your time Questions? If not – pop quiz time!