1. © Fujitsu Services 2009 Social Networking in the workplace An opportunity for young people? Graeme Mackay Social Networking Conference

2. © Fujitsu Services 2008 Social Networking – is it all about…? 2 Yes - but a lot more as well

3. © Fujitsu Services 2008 Social Networking gives us the means to… Say something about you – stand out from the crowd Connect with others – be part of the crowd Share achievements, experience, skills Discover people with a shared interest Network Engage in conversation / dialogue Play Collaborate Communicate

4. © Fujitsu Services 2008 Business spending is on the rise 4

5. © Fujitsu Services 2008 Why is Social Networking growing in the corporate world? 5 mobility silos community overload connected productive attention collaborate network discover

6. © Fujitsu Services 2008 What does this mean for young people? Young people are in a possibly unique situation: For many young people – social networking is the ‘norm’ Therefore they often have the skills and attitudes that business is looking for: Collaborate; share; network; online dialogue; use technology These skills are an important asset for the modern workplace Young people can come into the workplace with something valuable to offer They can exploit these skills to market themselves, to connect with colleagues, to learn faster, to ‘fit in’ more easily But… there are differences between social networking in the consumer & corporate worlds 6

7. © Fujitsu Services 2008 In Summary Social Networking is about more than your social life Social Networking skills are increasingly relevant in the workplace Pertinent to many key challenges in the modern workplace Young people are well placed to meet these challenges This presents a real opportunity (and some issues) as they enter the workplace – we must communicate this Also an opportunity for companies & organisations to engage with and get the best from young people Provided we recognise the opportunities & issues of social networking in a work setting 7

8. © Fujitsu Services 2008 8