1. The Dominance of Facebook Allison Bryan Why this social media giant is here to stay

2. http://de.slideshare.net/wearesocialsg/digital-social-mobile-in- 2015?ref=http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/ Leading Social Networks Worldwide as of January 2015

3. Facebook’s Quarterly Revenue http://www.statista.com/chart/2496/facebook-revenue-by-segment/ in million U.S. dollars

4. Who uses Facebook? 94% of Instagram users 91% of Twitter users 88% of Pinterest users 86% of LinkedIn users *Only around a third of Facebook users also use each of the other sites in this study http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/ U.S. Social Media Users

5. http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/ Frequency of Social Media Site Use % of U.S. social media site users who use a particular site with the following frequencies

6. Average Daily Time Spent with Social Networks http://www.emarketer.com/Article/Younger-Users-Spend-More-Daily-Time-on-Social- Networks/1011592 U.S. Internet Users

7. 1.36 billion people worldwide use Facebook Facebook’s earnings for the 4 th Quarter of 2014 were $3.851 billion The majority of U.S. social media users have Facebook accounts 70% of U.S. Facebook users visit the site every day U.S. adults spend an average of 42.1 minutes per day on Facebook Conclusion