1. UWSMC Fall 2011 Pam Fleischer

2. “Mediamorphosis” - How News is Adapting Online newspaper or web newspaper Twitter, Facebook, Blogging

3. How News is Adapting Facebook Ticker: Live Updates Subscribe Search Public Updates Storytelling & Breaking News Newsfeed Engagement Video Chat Livestream App

4. A Paper’s Journey, A Reporter’s Story Seattle’s former print landscape Hearst-owned Seattle Post-Intelligencer The Seattle Times Reporter Profile Graduated 2006 Traditional training Night cop beat, politics and higher education

5. Posts 8 Blogs a Day “User driven” – what you want to know not what you should know Writing based on what people are talking about Have a point of view – tone is important Capture attention - create an experience Inspiring reaction makes a connection Biggest challenge: Trying to Stand Out Time is everything Tell a better story Find a better story Pick tools & know when to use them What’s different for the reporter turned blogger?

6. Tools, Measurement, Revenue & Innovation Tools Storify.com Facebook (FB) high traffic Measurement - Real time data on traffic on the site - page views Omniture Google Analytics Revenue Leverage the internet and their search prominence Display advertising Innovation News on Location Geekwire NY Times Project Cascade

7. Challenges/Risks accuracy "getting the story fast, but getting it right” Etiquette/professionalism burgeoning competition - non-existent barrier to entry pressure to produce revenue challenge to find a “voice”, be unique user adoption bridging the on-line and in person “touch” experience

8. References  http://www.studentpulse.com/articles/202/the-social-media-revolution- exploring-the-impact-on-journalism-and-news-media-organizations http://www.studentpulse.com/articles/202/the-social-media-revolution- exploring-the-impact-on-journalism-and-news-media-organizations  http://www.columbia.edu/cu/21stC/issue-3.2/breecher.html http://www.columbia.edu/cu/21stC/issue-3.2/breecher.html  http://www.economist.com/blogs/theworldin2011/2010/11/wikileaks_and_futu re_newspaper http://www.economist.com/blogs/theworldin2011/2010/11/wikileaks_and_futu re_newspaper  http://mashable.com/2010/05/14/nyt-paywall-january-2011/ http://mashable.com/2010/05/14/nyt-paywall-january-2011/  http://mashable.com/2011/03/15/online-versus-newspaper-news/ http://mashable.com/2011/03/15/online-versus-newspaper-news/  http://mashable.com/2010/07/23/internet-journalism-survey/ http://mashable.com/2010/07/23/internet-journalism-survey/  http://seekingalpha.com/article/227141-on-the-future-of-newspapers-and- newsprint http://seekingalpha.com/article/227141-on-the-future-of-newspapers-and- newsprint  http://www.niemanlab.org/2011/04/the-new-york-times-rd-lab-has-built-a- tool-that-explores-the-life-stories-take-in-the-social-space/