1. Reading Raven a learn-to-read app for 3-7 year old kids Jane Klausen, Early Ascent, LLC jane@earlyascent.com @jvklausen

2. Reading Raven for iPad Early Ascent, LLC –The inspiration –Initial launch: February 4, 2012 –Upcoming launches –“There’s an app for that” - the business of app development –iTunes: Books and Educational apps – about 20,000 –How we rank – and the importance of reviews –Video introductionVideo introduction

3. Importance of Social Media App developers and social media –Third party review sites / blogs –App saver / discount sites –Mom blogs / forums –Blogging / contributed stories –Facebook (Groups) –Twitter –YouTube –Forums –Other…

4. How to Rise above the Noise? The indie developer dilemma: how to become the Angry Birds of your category... –Games = 17% of apps, command 60% of downloads. –Books and Education = 21% of apps, but only 2% of downloads combined –Additional background from ForbesForbes –Rankings: PadGadgetPadGadget –Moms With Apps: Best Practices

5. How You Can Help… Goals / Objectives –get 5+ blockbuster reviews in the next 2-3 months –Win coveted awards for our category –Become the Toontastic / Toca Boca of edu apps –Garner influencer / editorial / school attention –Get on Hot App, Top App, Best App, Price Cut lists –Become thought leader How – Strategies / Tactics –Improve app, extend to more platforms, better videos –Request reviews (maybe pay for some), advertise –Engage w/ influencers, maybe via blog posts, tweets, FB –Direct end users engagement via forums, FB Groups –Expand Social Media reach via Blogging, Twitter, FB campaigns –FB advertising / advertising on review sites / pubs / forums Constraints

6. Integrated Social Media Marketing Strategy Goals – get reviews, win awards Objectives – 5 blockbuster reviews, 1 award Strategy – target video review sites Tactics – develop videos to target review sites A, B, C, then submit Be mindful of constraints

7. Resources Reading Raven in the Apple App Store: http://itunes.apple.com/us/app/reading-raven-for- ipad/id496586135&mt=8 Brief YouTube video: http://www.youtube.com/watch?v=uSCWwALHqWc More information: http://www.readingraven.com/ http://www.facebook.com/readingraven @readingraven Reviews: http://www.readingraven.com/news/

8. Questions? Jane Klausen Early Ascent, LLC jane@earlyascent.com @jvklausen 206.817.4654