1. Social Media Workshop Danny Vanhove, Director of Marketing Azlan, EMEA Frank De Blok, Conversation & Program Manager 2.0/2011-03

2. © 2011 Azlan. All Rights Reserved. Social Media is bigger than you think What people are doing on social networks? How we got involved in Social Media From Social Media to Social Marketing ROI of Social Media 2

3. © 2011 Azlan. All Rights Reserved. Talking about a revolution… 3

4. © 2011 Azlan. All Rights Reserved. How did we involved into Social Media 4 Our message needs to captivate the reseller attention “Tell me something I don’t know.” (Seriously.) Tech Data Confidential 4 “I have been around long enough to recognize the difference between hype and true value. What can you tell me that I haven’t already heard? What can you do for me that I can’t do internally or what your competitors do?” 4

5. © 2011 Azlan. All Rights Reserved. Azlan Social Media plan 5 2 3 4 5 7 6 8 Listen & Learn Build the Strategy Concept development Tools, apps, which networks? Define ownership Execute initiatives Measure, measure measure Engage Social Media 2

6. © 2011 Azlan. All Rights Reserved. Objectives & Strategy - Vision 6

7. © 2011 Azlan. All Rights Reserved. Objectives & Strategy - Mission 7

8. © 2011 Azlan. All Rights Reserved. Objectives & Strategy – Target group 8

9. © 2011 Azlan. All Rights Reserved. Communication path 9

10. © 2011 Azlan. All Rights Reserved. Strategic tools 10

11. © 2011 Azlan. All Rights Reserved. Ownership 11

12. © 2011 Azlan. All Rights Reserved. How we started to bring this into practice

13. © 2011 Azlan. All Rights Reserved. 13 How we made sense of Social Media

14. © 2011 Azlan. All Rights Reserved. and make our reputation … relevant,

15. www.azlan.com www.twitter.com/azlan_pr 1.0/2011-03