1. Thank you for your sponsorship

2. The Social Media Gender Gap Starring: Auren Hoffman CEO Rapleaf http://business.rapleaf.com

3. Quick poll http://business.rapleaf.com

4. Gender and social media How to engage people on social networks What your prospects are doing online and why is that important How you can identify influencers and how to engage these influencers How you can use the power of the social graph (who knows whom) in campaigns Agenda http://business.rapleaf.com

5. Women are more active on social networks than men http://business.rapleaf.com

6. 57% of people on Facebook are women Source: Facebook (April 30, 2009) http://business.rapleaf.com

7. Most social networks are 60% women http://business.rapleaf.com

8. Women have more online friends http://business.rapleaf.com

9. Fastest growing demographic on social networks: Moms

10. http://business.rapleaf.com Men are more transactional

11. Men are from video games http://business.rapleaf.com

12. Social media sites are geared toward women http://business.rapleaf.com

13. Prediction: more women social media executives http://business.rapleaf.com

14. Rapleaf: a search tool used to learn about a client’s consumers, and their footprint on the social web

15. How to engage people on social networks 1.Learn about them. 2.Email them something actionable. Engagement http://business.rapleaf.com

16. What are your prospects doing online? Why is that important? Listening http://business.rapleaf.com

17. How you can identify influencers? How to engage these influencers? Influencers http://business.rapleaf.com

18. Power of the Social Graph Social graph http://business.rapleaf.com

19. 657 Mission St Suite 600 San Francisco, CA Contact: Auren Hoffman auren@rapleaf.com 415.786.3477