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Published byDamon Powell Modified over 9 years ago
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PURPOSES OF SUPPORT MATERIAL (Skinner/Grice) Clarity exactness of a message definition of research Vividness memorable descriptive
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SUPPORT MATERIAL (NARRATIVE) Personal Stories from others Institutional stories How groups help others Cultural Your past
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SUPPORT MATERIAL (EXAMPLES) Brief Specific Hypothetical imaginary situation
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SUPPORT MATERIAL (DEFINITIONS) Denotative Exact meaning Connotative Multiple meaning Functional How something works Analogy comparisons
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SUPPORT MATERIAL (TESTIMONY) Expert Celebrity Lay Have knowledge but not “experts”
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SUPPORT MATERIAL (FACTS/STATISTICS) Facts Verified Specific Statistics Can “round off” Don’t overwhelm audience
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USING THE MEDIA Reference credible sources Use as examples Check credibility
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TESTING SUPPORT MATERIAL (Skinner/Grice) E. Use specific evidence. F. Do you have enough evidence to support your point? G. Make evidence as current as possible.
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