1. ONLINE SHOPPING PREFERENCE OF WENZAO STUDENTS
YE4B
Yolanda Tsai

2. Context Introduction Purpose Literature Review Methodology
Results & Discussion
Conclusion

3. Introduction
The United Nations announced that the world population would approach to seven billion in 2011.
The world Internet popular rate was 30.2% and 51% of the population at Asian Pacific has used online shopping (Nielson, 2010).

4. Purpose The main reason of why consumers prefer to shop online.
What kinds of commodities that students often buy online?
What are the ways students pick up their goods and pay for online shopping?
What do students feel about shopping online so far?

5. Literature Review
According to forecasts by the Institute for MIC that the online shopping market in Taiwan can be expected to surpass NT$300 billion this year, an astonishing 31.6% increase in 2008 (Lin, 2008).

6. Literature Review
According to the Executive Yuan’s survey pointed that 62.7% of population in Taiwan had experience of shopping online in 2011.

7. Methodology Methods: questionnaire Questionnaire Design:
- the demographic
- the preference of online shopping
- the factors influence the customers’ preference
of buying online
- customers’ satisfaction toward shopping online

8. Methodology Survey Participant: 100 Wenzao students Data Collection:
- distributed 100 questionnaires randomly
- 87 valid questionnaires and 13 invalid
questionnaires
Analysis: SPSS (frequency and comparison means)

9. Results

10. Results

11. Results

12. Results

13. Discussion &Limitation
74 students (87%) thought shipping fees would affect their online shopping orientation.
72 participants (85%) had been bought products at the same online stores.
Female students still outnumber males. It showed uneven distribution of females and males.

14. Conclusion
Online shopping gradually takes the place of traditional stores and becomes the current trend.

15. Thank you !