1. 1 Version 1.0 D-Link HQ, Oct. 2012 Sales Guide DCS-6915 20X Full HD High Speed Dome Network Camera D-Link Confidential

2. 2 Before Getting Started – The Guideline  Objective: Allow OBU to understand why introduce this new model (SKU) A clear and solid set of points to lead for product sales/ selling To be equipped with knowledge on how to sell against key competition Recommendation of associated SKUs for target segment  Suggestion for OBU by using this Sales Guide: Sense the sales opportunity See if the spec meets the past and current project demand. Kickoff, enhance channel recruitment by this unique new model Use this unique new model to attract channel partner to up the sales. Forecasting from channel partner To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

3. 3 Before Getting Started – The Model  DCS-6915 will be first Full HD 20X high speed dome network camera with all-in-one function. DCS-6915 is first Full HD high speed dome camera of D-link camera product line. It is equipped 3 megapixel resolution Sony Exmor progressive CMOS sensor, equipped high performance SoC to compress high quality H.264 and MJPEG. DCS-6915 built- in heater, fan and robust vandal mechanical can withstand the toughest environment. Enable a continuous 360-degree pan and support 256 preset position Built-in 20X optical & 8X digital zoom. Removable IR-cut filter enable to get high quality image in day and night condition

4. Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Head Competition  Sell Against Competition Technology Brief Product Deployment Guide

5. 5 Positioning Overview Mainstream Full HD H.264 outdoor speed dome camera Built-in 20X optical & 8X digital zoom and removable IR-cut filter. Built-in heater, fan and robust vandal mechanical can withstand the toughest environment

6. 6 RetailCommercialEducationHealthcareGovernment All entrances Security zone Warehouse All entrances Lobby Security zone Warehouse Factory plant All entrances Warehouse All entrances Lobby Security zone Warehouse All entrances Lobby Security zone Warehouse City surveillance DCS-6915 + 2 megapixel + H.264/MJPEG + 2-way audio + Micro SD Target Market + IP66 + WDR / BLC +Speed By Zoom +Pan 360° Endless +Tilt angle range from -10º to +190º +Pan/Tilt motor accuracy of 0.225° +Preset speed up to 400°/sec

7. 7 Selling Point Excellent image quality DCS-6915 is equipped with Sony Exmor Progressive COMS sensor and ICR module for night surveillance. With WDR and auto iris lens this camera can be used for applications or environments with varying light conditions. Excellent PTZ Mechatronics design DCS-6915 also equipped high magnification optical zoom lens and high speed motor for pan and tilt. Variable Speed, Fast Patrol Speed By Zoom - Pan & Tilt proportional to Zoom Ratio - A special feature enabling users to view an object more precisely, the speed of pan and tilt will be slower as the camera zoom in. Preset Speed - Up to 400°/sec with motor accuracy of 0.225° - Enhanced fast, accurate and user friendly operation

8. IPv6 Selling Point 1/2.8” 3 megapixel Sony Exmor progressive CMOS sensor Real-time H.264/ MJPEG Max. resolution Full HD 1920x1080 at 30 fps Megapixel fixed lens f=4.7 ~ 94 mm Support 2 way audio Micro SD card slot for camera side storage IPv4, QoS equipped for advanced transmission. Privacy mask Multicast video/audio stream Multiple access lists Unified D-Link SDK ONVIF compliant IP-66 weather proof & IK10 vandal proof operation temperature -40°C ~ 50°C

9. Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Head Competition  Sell Against Competition Technology Brief Product Deployment Guide

10. 10  Function Detail Auto 180 ° Digital Image and Mechanical Flip Function Tilt Range WDR/BLC Privacy mask PTZ  Video Format H.264  Network Protocol ONVIF  Local Storage Micro SD Card slot

11. 11 Auto 180 ° Digital Image and Mechanical Flip Function Fast, Convenient, non-stop tracking Reduce wear and tear as compared to traditional mechanical flip technology Flip function enables users to track an object continuously when it passes through under dome camera. Function detail

12. 12 Broaden Tilt Range Tilt angle range from -10º to +190º -10 o ～ 190 o Most cameras won’t be able to see beyond the True Horizon when zooming in. See More True Horizon Function detail

13. 13 WDR Dynamic range is the ratio of the maximum signal output of the sensor to the smallest signal output of the sensor. Or, in other words, dynamic range is the ratio of the brightest portion (maximum output) of the image to the darkest portion (smallest output) of the image. The Wide Dynamic Range (WDR) function of a camera is intended to provide clear images even under back light circumstances where intensity of illumination can vary excessively. WDR cameras are usually recommended for situations where light enters a premise from various angles such as a multi-window room. A camera placed on the inside of the room will be able to see through the intense sunlight or artificial light coming in. If an indoor security camera is pointed towards a window or an entrance door, you will see the background washed out during daytime. This is very common situation in restaurants and stores which have big glass windows. Function detail

14. 14 Backlight Compensation ( BLC ) BLC indicates the image sensor's ability to automatically adjust in conditions, where lighting behind the camera, to deliver the sharpest and highest quality video image. When Camera with WDR activated, the BLC function will turn off automatically. Function detail

15. 15 WDR performance is better then BLC Wide Dynamic Range (WDR) Technology uses gamma way. Photosensitive element, shooting as much as possible not to let the bright areas overexposed, and image software dark little brighter. This sounds good at first glance, but a closer look at the details have been lost many. Below is a comparison of camera technologies with its video images of Regular, Backlight Compensation (BLC), and Wide Dynamic Range. Function detail

16. 16 Privacy Mask Privacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to sixteen privacy mask windows. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion. Function detail

17. 17 PTZ Features 256 Preset Points Memorize a specific locations for quick and convenient operation. 8 Sequences Switch among a set of preset points, and display the image in sequence. 4 Auto-Pan Track between two preset points. 4 Cruises User doesn’t need to set any preset points. Camera will memorize the track. Function detail

18. Video Format H.264 Advantage H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since 2010. Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG). Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage. * M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

19. Video Format H.264 Quality The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video. A video frame compressed at the same bit rate compared as below figures: * Picture source: Vcodex White Paper: An overview of H.264 MJPEG (same bit rate 512k) MPEG4 (same bit rate 512k) H.264 (same bit rate 512k)

20. Network Protocol ONVIF standard ONVIF, the Open Network Video Interface Forum, is an open industry forum for the development of a global standard for the interface of IP-based physical security products. How you can benefit from ONVIF A global interface standard will make it even easier for end users, integrators, consultants and manufacturers to take advantage of the possibilities offered by network video technology. Visit ONVIF official website for more detail: www.onvif.orgwww.onvif.org

21. Micro SD slot for local storage Local Micro SD storage for network loss or event purpose SDHC 2.0 Maximum capacity 32G Bytes. Recommend SDHC class 6 or higher 19 Local Storage

22. Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Head Competition  Sell Against Competition Technology Brief Product Deployment Guide

23. Application Diagram

24. Application Example 24 DCS-6915 are ideal for Versatile Applications in Various Environments Indoor : mall, gyms, airports, stations, casinos, … Outdoor : warehouse, streets, parks, beaches, schools, stations ….