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Published byBruce Parks Modified over 9 years ago
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Our journey in the Middle East
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Founded in 1952. A wide product range of innovative agricultural machinery and installations. Since mid sixties also vacuüm installations. Since early 80’s: superstructures on trucks (vacuum and high pressure) for various applications (manure, septic cleaning, sewer system cleaning, industrial cleaning).
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Privately held company – bought out from VC in 2006 ◦ Revenue: 2005: 4.5 Mio Euro2015: 10 Mio Euro ◦ Team: 2005: 35 FTE2015: 50 FTE Key production numbers: ◦ Industry: ±45 superstructures /year (80% of revenue) ◦ Super Suckers for industrial cleaning ( BE / NL / ME ) ◦ Vacuum / high pressure trucks for sewer cleaning ( BE / NL ) ◦ Vacuum trucks for septical cleaning ( BE / NL ) ◦ Agriculture and various tank projects: ±70 tanks /year (BE /NL) Key market distribution: ◦ Benelux : 70% of revenue, market share of ±30% ◦ Export (Middle East): 30% of revenue ◦ Perceived as a “high quality”, “best-in-class” supplier
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Full-option installation for industrial cleaning, with heavy duty vacuum pump, completely in stainless steel, ADR certified (transport of dangerous goods), with hydrojetting installation. Including the truck chassis supplied by IPSAM.
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First project: based on quality of second hand equipment
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Local presence: Warehouse for urgent spare parts Service (mechanical engineer of maintenance and repair) Partnership with local company for: Sales support and lead detection Increase local presence (sales, service, spares) Set up rental/leasing business Extend the (export) product portfolio
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Direct sales, no agent Support from FIT, Voka, trade missions, references, other customers,... (in the early stage) Quality Patience Service and support, presence Give the “best” (people, support, products,...) Know-how (transfer / bring in from local projects) Respect Be humble
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