4. Goal / Motive : Encourage active involvement of the community, parents and like-minded organizations. Make a lasting and sustainable impact on the community where schools are present. Create replicable and scalable components through the campaign to ensure that the girl child was encouraged and supported by the parents to pursue education.

5. Highlights: We utilized the already operational promotional Vans of Airtel and turned the communication and design to suit our purpose giving birth to this great CSR concept. We created a dialogue between the brand and the parents of the girl child to convince them and educate them of the crucial need of girl child education. We gave a platform to the fast dying art of Rajasthan - Puppetry helping it revive its charm.

7. EEMAX 2011 – Silver – Best CSR / Environmental initiative PMA Dragons of Asia – Order of Merit – Best cause, charity or corporate responsibility.

9. THANK YOU !