1. City of Lakeland Economic Development Strategy Steph Sollie Devin Massopust Hamline University MPA Program

2. Structure VisionThemesDesired OutcomesStrategies

3. VISION Lakeland’s high quality of life, business friendly environment and small-town feel encourage strategic business development and expansion.

4. Themes Growth Management Business Retention Hometown Feel Natural Amenities

5. Desired Outcomes A desirable and simple place to do business High retention rate of existing businesses Larger and more varied tax base

6. Strategies – Easy and Desirable Place to Do Business Amend the City Code in regards to business licensing Maintain competitive tax rate with surrounding communities Create updated parks master plan

7. Strategies – Retention of Existing Businesses Create annual schedule for visits to existing business owners Create a revolving loan fund for business improvements

8. Strategies – Expanded and Varied Tax Base Economic development marketing theme and materials Create a Business Development and Expansion Committee PUD zoning overlay for Aggregate Industries site