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Bojan Meden, Slovenian Tourist Board Hannover, 23rd of April 2004
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Tourism is an important branch of Economy 9,1% GDP (Travel & Tourism Industry) over 1,7 Billion EUR (400 Billion SIT) turnover, 52.500 employees (6,4%) (Travel & Tourism Industry), 1,18 Billion EUR of foreign currency inflow (in 2003) 10% of Slovenian export of goods and services (over 50% export of services) TOURISM SECTOR IN SLOVENIA (basic data)
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TOURISM SECTOR IN SLOVENIA IN 2003 2,25 million tourist arrivals (1,37 million by foreign tourists) 7,5 million overnight stays (4,2 million by foreign tourists) 72% foreign tourists come from EU Accommodation facilities: 80.724 tourist beds (in 2003) 160 hotels with 26.618 beds (in 2003) Over 5.000 restaurants, inns and bars
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TOURIST OVERNIGHT STAYS BY YEARS
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TOURIST OVERNIGHT STAYS BY COUNTRIES IN 2003
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TOURIST OVERNIGHTS - GERMANY
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TRADITION 600 years of using thermal water (Dobrna), 185 years of tourism in Postojna cave, 150 years of tourism in Bled (famous lake) 120 years of organised tourism in Portorož 110 years of tourism in ski centres and hiking in Julian Alps, 90 years of Casino in Portorož In 80s tourism was recognised as an important branch of the Slovenian economy, in 90s: modern SPA tourism (wellness programmes) and casinos became the most important tourist products
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SLOVENIAN TOURISM STRATEGY 2002-2006 STRATEGIC GOALS To increase the recognition of Slovenia as an interesting and attractive tourist destination on key markets; To increase the number of foreign overnight stays for 7 % and domestic for 1%; To increase the consumption per guest with stimulation of development and marketing of quality products; To increase the competitiveness by enhancing the quality management and »value for money« principle; To expand the season and facilitate more uniform regional development and marketing of tourism;
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SPECIFIC GOALS To improve the image of Slovenia as an interesting, attractive and safe tourist destination, To realise an investment cycle in the value of 1,6 billion EUR by year 2010 To increase the role of knowledge of the tourism sector and improve the educational structure of employees in tourism, To raise the annual foreign currency inflow to 1,6 billion EUR by year 2006 To increase the number of overnight stays up to 9 million by year 2006
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BASIC TOURISM FIELDS ACCORDING TO THE NEW STRATEGY MOST IMPORTANT TOURIST PRODUCTS: SPA MICE tourism (meetings, incentives, congress, events) CASINOS (Entertainment) GEOGRAFICAL AREAS (tourist destinations) JULIAN ALPS, POHORJE-MARIBOR, COAST, KARST, LJUBLJANA PROGRAMME FIELDS 3A – active holidays ( activity, adrenalin, attraction), 3E – agrotourism (ecology, ethnology, enology) 3D – dream society (legends and myths)
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EXPECTED INVESTMENTS IN TOURISM In the period 2004 – 2010 over 300 investment projects are expected: Casinos (34%) (Nova Gorica region), Accommodation facilities (21%), SPAs (15%) Ski centres (ski lifts, infrastructure, artificial snow) (13%), Recreation infrastructure, pools, etc., Thematic routs, natural and cultural heritage, Golf courses, Convention centres
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SOME OF OUR COMPETITIVE ADVANTAGES: diversity safety, proximity and accessibility to Slovenia good opportunities for short holiday lasting a few days good value for the money the fact that Slovenia is a part of Europe
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