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The Starlight Calendar Product Launch. The Zodiac “ We need not feel ashamed of flirting with the Zodiac. The Zodiac is well worth flirting with.” D.

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Presentation on theme: "The Starlight Calendar Product Launch. The Zodiac “ We need not feel ashamed of flirting with the Zodiac. The Zodiac is well worth flirting with.” D."— Presentation transcript:

1 The Starlight Calendar Product Launch

2 The Zodiac “ We need not feel ashamed of flirting with the Zodiac. The Zodiac is well worth flirting with.” D. H. Lawrence

3 The Star Light Calendar Unique combination of science and astrology Unique combination of science and astrology Four-color art view of the stars and skies Four-color art view of the stars and skies Each calendar month features: Each calendar month features: Zodiac sign pictures Zodiac sign pictures Scientific facts about constellations Scientific facts about constellations Zodiac myths from different historical periods Zodiac myths from different historical periods Phases of the moon for each day Phases of the moon for each day Space for notes on schedules and commitments Space for notes on schedules and commitments

4 Beautiful, Fanciful, Interesting Certified as scientifically correct by the U.S. Amateur Astronomer’s Association Certified as scientifically correct by the U.S. Amateur Astronomer’s Association More than 80% of market focus group said “yes” to the calendar More than 80% of market focus group said “yes” to the calendar Customer Reaction: Customer Reaction: “I’ve never seen a more exciting, aesthetically pleasing, fascinating calendar in my life. I looked forward to it every month!” -- Susan Stanford “I’ve never seen a more exciting, aesthetically pleasing, fascinating calendar in my life. I looked forward to it every month!” -- Susan Stanford

5 Targeted to Your Client Base High-end, upscale customers High-end, upscale customers Outstanding pricing with quantity discounts Outstanding pricing with quantity discounts Margins will exceed industry standard by 10% Margins will exceed industry standard by 10% Ready for your autumn catalog mailings Ready for your autumn catalog mailings Show appreciation of your customers’ search for beauty and truth Show appreciation of your customers’ search for beauty and truth An outstanding complement to your holiday catalog selections An outstanding complement to your holiday catalog selections

6 How We Can Help Write all ad copy to your quality requirements Write all ad copy to your quality requirements Advise on catalog artwork and placement Advise on catalog artwork and placement Work with you on distribution strategy Work with you on distribution strategy Delivery two days after contract signing Delivery two days after contract signing Provide sample calendars and artwork Provide sample calendars and artwork Call us today at 1-800-555-1111 Call us today at 1-800-555-1111


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