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PREPARED FOR SEIBEL & JOHNSON INVESTMENTS 225 OAK LAWN AVE DALLAS, TX 75219 PREPARED BY THE FILLING STATION EXECUTIVE STAFF PRABIN GAUTAM JULIA GUTIERREZ.

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Presentation on theme: "PREPARED FOR SEIBEL & JOHNSON INVESTMENTS 225 OAK LAWN AVE DALLAS, TX 75219 PREPARED BY THE FILLING STATION EXECUTIVE STAFF PRABIN GAUTAM JULIA GUTIERREZ."— Presentation transcript:

1 PREPARED FOR SEIBEL & JOHNSON INVESTMENTS 225 OAK LAWN AVE DALLAS, TX 75219 PREPARED BY THE FILLING STATION EXECUTIVE STAFF PRABIN GAUTAM JULIA GUTIERREZ CASSANDRA OLIVER REGINALD SPENCER JAMIL WALTON ERIC YACULA THE FILLING STATION EXPANSION FINANCING PROPOSAL

2 About the Filling Station Opened in 1975 Recognized beyond the city of Dallas Converted into a restaurant from a 1925 station First bar in Dallas history to have big screen TV Known for vintage memorabilia Stand-out in a crowd of restaurants and bars in Dallas. Entertainment offerings:  Live Music, Karaoke, Sports Events on TV, Trivia and Drink Specials

3 The Filling Station When tourists come to visit our city, they also make a point to visit The Filling Station. Our Dallas location has become a local favorite and a popular spot for out-of-town guests, we believe a location in San Antonio would be highly successful.

4 Three Questions for Justification Will there be enough interest in a new Filling Station outside of Dallas? Will we successfully find the personnel and management to run the new location? Will The Filling Station atmosphere fit within our proposed location?

5 Sales History The Filling Station Restaurant & Bar expansion is determined to be a viable effort based on the location’s sales and continued growth. Our sales have increased over the last few years and appear to be growing steadily. Between 2008 and 2009 sales grew 7.8%. Between 209 and 2010 we had 8.8% growth. In 2011 total sales were over $1.8 million; a 9.8% increase.

6 Background Brand Recognition Historic value Successfully maintained for 37 years. We foresee further expansion in Houston, TX and Austin, TX.

7 San Antonio, TX The city of San Antonio has begun its expansion project of the area. The project was given the green light eight months ago. The River Walk is where commerce and culture come together in a wonderful atmosphere.

8 Sales Forecast

9 Projected Sales, Gross Margin, and Profit

10 Marketing Strategy Quality food and mixed-beverages at an affordable price Young and upbeat atmosphere Drink menu ranges from the “Realignment” to our most popular “Tune Up” Advertisements on Facebook and Twitter Happy hour every weekday Reduced-price lunch specials

11 Target Market 74% of San Antonio residents fall within $10,000 to $60,000 annual salary range San Antonio adult population outnumbering adolescents 3 to 1  1,000,000 residents over the age of 18 San Antonio’s average annual income - $40,000, which falls squarely into our target market.

12 Target Market

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14 Market Research Our survey results indicate a strong market suitable for our restaurant to be profitable in San Antonio. Over 50% of respondents visit similar establishments between 2 and 5 times per month 55% enjoy 1 to 3 mixed beverages while dining 10% enjoy 4 or more 2/3 of participants are the type of patrons for which we are looking to target

15 Market Research The annual economic impact is over $11 billion. Each year, millions of visitors come to San Antonio for the shopping and leisurely dining experiences as well as the city’s rich historical culture. 10 million visitors per year stay at least one night to enjoy the various nighttime activities available on the River Walk. San Antonio has 5 of the top 10 tourist attractions in Texas, one of which is the River Walk.

16 Schedule Cumulative time - approximately 6 months Securing the rent space - 1 week Zoning, ordinance and licensing processes - 2 months Equipment and furnishing orders - 2 to 3 weeks Build-out and finishing - 3 weeks Liquor license and food certification - 3 months Employment application and interview process - 2 months  Additional 3 weeks of training: 1 week in Dallas, rest of the time in San Antonio

17 Staffing One of our existing managers and two of our assistant managers have volunteered to transfer to San Antonio and launch the new restaurant. Job advertisements have been placed in local San Antonio newspapers and have received an impressive response. We want to ensure that an identical culture and approach is maintained in San Antonio.

18 Staffing Frederick Lewis – General Manager of new location  20 years experience managing restaurant staffs  Managing our Dallas location for 9 years Leslie Bowden and Tim Anderson –Assistant Managers of new location  Combined experience of 15 years in the food service industry Lorenzo Martinez - Head Chef  Creating menus in both locations David Ferguson - Head Bartender  Invent a new drink to be offered on a monthly basis

19 Budget Year 1 Year 2 Year 3 Sales $ 1,026,000.00 $ 1,231,200.00 $ 1,539,000.00 Direct Cost of Sales $ 320,000.00 $ 330,000.00 $ 320,000.00 Other Production Expenses $ 75,000.00 $ 68,000.00 $ 50,000.00 Total Cost of Sales $ 395,000.00 $ 398,000.00 $ 370,000.00 Gross Margin $ 631,000.00 $ 833,200.00 $ 1,169,000.00 Expenses Payroll $ 287,000.00 $ 304,000.00 $ 322,000.00 Sales and Marketing $ 120,000.00 $ 90,000.00 Depreciation $ 30,000.00 $ 25,000.00 Leased Equipment $ 80,000.00 Utilities $ 13,000.00 Insurance $ 40,000.00 Rent $ 49,000.00 Payroll Taxes $ 43,050.00 $ 45,600.00 $ 48,300.00 Total Operating Expenses $ 662,050.00 $ 646,600.00 $ 667,300.00 Profit Before Interest and Taxes $ (31,050.00) $ 186,600.00 $ 501,700.00 EBITDA $ (34,776.00) $ 208,992.00 $ 561,904.00 Tax Incurred $ 3,726.00 $ (22,392.00) $ (60,204.00) Net Profit $ (34,776.00) $ 208,992.00 $ 561,904.00 Profit/Sales-3%17%37%

20 Proposal $2 million loan from Seibel & Johnson Investments  18% interest  48 months  Interest-only for the first 12 months  Remaining 36 months will be paid as principle plus interest Purchase equipment and provide working capital The Filling Station will pledge personal assets in the amount of the loan to collateralize the transaction. Entitled to 5% percent of annual profits Maintain rights to finance any subsequent locations Invest a total of $100,000 of our own accrued funds

21 THANK YOU


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