1. Session 3 SMART Objectives

2. Setting smart SMART Goals Daniel Hayden Internal Discussion October 2010 2

3. Module 2, Unit 6, Session 3 Session Objectives By the end of this session you will be able to: Write good SMART objectives Use survey results to convert preliminary objectives into SMART Objectives

4. Setting Goals And Objectives A goal is a general summary of the desired state that a project is working to achieve An objective describes an anticipated accomplishment or outcome of a project that leads to fulfilling the overall goal Module 2, Unit 6, Session 3 GOAL OBJECTIVE

5. What Are SMART Goals 5 Specific - create a clear picture of what you want to do Measureable – how will you know it is a success Action Oriented – indicates what needs to be achieved Realistic (1) – can be done given scope, time, resources Timebound – must define when the goal will be accomplished

6. SMART objective example Capacity By the end of the 22 nd October 2010, 11 out of 12 Reef rangers will be able to merge open ended questions in survey Pro (as measured by a show of hands in class; up from 1 on the morning of the 21 st of October) Module 2, Unit 6, Session 3

7. Drafting Objectives Draft A: “To hold two sessions with fishermen to determine if they have checked their boats for rodents, produce 2,000 posters, and to hold six meeting with the community members to talk about rodent eradication.” Module 2, Unit 6, Session 3

8. Is it Action-Oriented? Draft B: “Reduce incidents of rodents on boats and therefore the potential for re- invasion.” Module 2, Unit 6, Session 3

9. Is it Measurable? Draft C: “Reduce incidents of rodents on boats by having 100% of fishermen check their boats for rats and set traps for them.” Module 2, Unit 6, Session 3

10. Is it Realistic? Time-Bound? Draft D: “By December 2008, reduce incidents of rodents on boats by having 100% of fishermen check their boats for rats and set traps for them.” Module 2, Unit 6, Session 3

11. Is it Specific? Draft E: “By December 2008, 100% of all over-nighting fishermen will check boats and tackle for presence of invasive rodents on a daily basis before landing on Serena Island. They will agree to set traps in their holds and to report rodent sightings to the Forestry Department.” Module 2, Unit 6, Session 3

12. Module 2, Unit 5, Session 4 Based on Cohort Survey Question By August 2012 the % of respondents who say that in the last 6 months local leaders have been "regularly" involved in important management decisions, such as in determining the size and location of the local no-take fishing area will increase to 55% (up by 40pp from 15% measured in February 2011 by Qxx in KAP survey) Difference between % and pp

13. What is “Realistic”? Historical “Pride” accomplishments Module 2, Unit 6, Session 3

14. The potential for change for different types of objectives across the Theory of Change 14 CriteriaKAICBC Average Percent of Target Audience Changed 22pp13pp28pp14pp Sample Size2131394245 It is easier to change knowledge and generate conversations than to change attitudes and behaviors.

15. Module 2, Unit 5, Session 2 SMART Objectives: What is Realistic? CriteriaKAICBC Average Percent of Target Audience Changed 22pp13pp33pp10pp Average Number of People Changed9,4907,58615,1282,572 Percent attaining 0% or less of goal12%20%15%29% Percent attaining 1% to 25 % of goal11%13%10%18% Percent attaining 26%to 50% of goal11%20%10%24% Percent attaining 51%to 75% of goal14% 8%12% Percent attaining 76%to 100% of goal15%11%13%12% Percent attaining over 100% of goal38%22%44%6%

16. The potential of change for different types of audiences 16 Baseline\Target Audience (data based on median of knowledge) General Public Influencer Resource User <20%20pp24pp1.7pp 20% to 40%23pp37pp25pp 40% to 60%31pp33pp21pp >60%17pp8pp16pp Selective perception (Hassinger) plays a role – people who don’t “want” to know somehow don’t seem to learn. Selective perception The critical mass phenomenon / social norms

17. A SMART Objective for Every Step in the Results Chain and Every Audience Including BC, BR, TR & CR Module 2, Unit 6, Session 3

18. Module 2, Unit 5, Session 4 Knowledge about governance: By August 2012 the % of respondents who say that in the last 6 months local leaders have been "regularly" involved in important management decisions, such as in determining the size and location of the local no-take fishing area will increase to 55% (up by 40pp from 15% measured in February 2011) Exercise: Using Lola survey Pro file, draft 3 SMART objective for 3 of the components of the ToC. You can choose from K, A, IC to BC, TR and CR

19. Module 2, Unit 5, Session 4 Attitude Q25 (Q95). What do you think about the location of the LMS? Right answer: “in the right place” SMART objective By August of 2012 the % of respondents who say that the LMS is “in the right place” will increase to 73% (an increase of 45pp up from 28% measured in October 2010) By August of 2012 the % of fishers who fish near the LMS who say that the LMS is “in the right place” will increase to 76% (an increase of 45pp up from 31% measured in October 2010)

20. Module 2, Unit 6, Session 3 Session Objectives Did we meet these objectives? Understand what makes a good SMART objective Use survey results to convert preliminary objectives into SMART Objectives

21. Session 5 Monitoring Plan Monitoring (Your Objectives)

22. Module 2, Unit 6, Session 5 Session Objectives By the end of this session, campaign managers should be able to: Assess the campaign SMART Objectives for each section of the ToC Enter smart objectives into your monitoring plan Relate objectives to the 3 C

23. Introduction – Two Kinds of Monitoring Process Monitoring: Monitoring to make sure that you have gone through the sequence of steps that you need to implement your campaign. –Project plan –Various progress reports and assignments –RarePlanet –Gantt charts –Scorecards Strategy Effectiveness Monitoring: Monitoring to measure the impact that your campaign has. Module 2, Unit 6, Session 5

24. But… Why Monitor? Don’t we know that Pride campaigns work? Can’t we just spend that time, energy, and money implementing more Pride campaigns? Module 2, Unit 6, Session 5

25. Audiences for the Results of Your Monitoring Internal AudiencesExternal Audiences Lead agency partnerBarrier removal partners Project teamGovernment agencies Rare staffDonors/funders University facultyConservation agencies … and YOU ! Stakeholders Module 2, Unit 6, Session 5

26. Module 2, Unit 5, Session 4 Monitoring Plan Exercise: 1.Choose two of your preliminary objectives and convert them into SMART objectives 2.Fill in one line of the monitoring plan for these two SMART objectives

27. Module 2, Unit 6, Session 5 Session Objectives Assess the campaign SMART Objectives for each section of the ToC Enter smart objectives into your monitoring plan Relate objectives to the 3 C Did we meet these objectives?