1. MARKETING & COMMUNICATIONS

2. Background Vision “WOW WORLD” (The state of being impressed) Mission Statement Mobilise mass awareness; seek public support; unpack agenda issues and WOW the world

3. Target Audience Mass Audience Summit Delegates International Audience Special Audience Youth Women Rural Dweller Gauteng Residents

4. Programme Distribution Plan Introduction Phase Incubation Phase Event Phase Post Event Phase

5. Key Strategic Isuues Declare Year 2002 the YEAR OF SUSTAINABLE DEVELOPMENT Ensure integrated approach with South African Tourism; Department of Environmental Affairs and Tourism; Department of Foreign Affairs; GCIS, IMC and United Nations Establish key input committees South African Broadcasting Corporation Committee and State Departments Committee

6. Introduction Phase Activities – October 2001 – December 2001 Press Editorial Profiles (October 2001) Objectives –To introduce World Summit on Sustainable Development (WSSD) 2002 and Sustainable Development to the public –To introduce JOWSCO to public Media (Minimum 2 pages) –Sunday Times –Sunday Tribune –City Press –Rapport

7. Press Editorial Profiles – October 2001 Media cont…. –Sowetan –Star –Mail and Guardian –Cape Argus –Daily Dispatch –Ilanga –Beeld –Pretoria News –Daily News

8. Series Ministerial Forum – National Departments (ND) Objective In order to promote mass awareness and start unpacking agenda issues on WSSD, relevant ministers would be interviewed and documentaries on their work would be screened to illustrate in a practical way application of Sustainable Development Media Target –Television –Radio –Editorial reviews

9. Series Ministerial Forum – National Departments (ND) Relevant Ministers –Water Affairs and Forestry (R. Kasrils) on environmental protection component –Environmental Affairs and Tourism (V. Moosa) on environmental protection component –Agriculture and Land Affairs (T. Didiza) on environmental protection component –Health (M. Shabalala-Msimang) on poverty alliviation component

10. Series Ministerial Forum – National Departments (ND) Relevant Ministers cont… –Public Entrerprise (J. Radebe) on economic development component –Labour (M. Mdladlana) on poverty alleviation component –Trade and Industry (A. Erwin) on economic development component –Post, Telecommunications and Broadcasting (I. Matsepe-Cassaburi) on economic development component –Finance (T. Manuel) on economic development component

11. Series Ministerial Forum – National Departments (ND) Relevant Ministers cont… –Foreign Affairs (N. Dlamini-Zuma) on economic development component –Mineral and Energy Affairs (P. Mlambo-Ngcuka) on economic development component –Transport (D. Omar) on economic development component –Education (K. Asmal) on social development component –Housing (S. Mthembi-Mahanyele) on social development component

12. Incubation Phase Declare Year of Sustainable Development – January 2002 Launch Cradle of Humankind Campaign – March 2002 Launch SAPO Special Stamps to commemorate Year of WSSD – February 2002 Launch Education / Schools Programme – February 2002 Launch advertising – March 2002 –Television –Radio

13. Incubation Phase cont… Launch South African Airways Plan – March 2002 Launch Television documentary series – April 2002 –SABC TV –e.tv

14. Incubation Phase cont… Unpack Agenda Programme – April/May/June 2002 –Jakarta Sessions on Agenda –Agenda debates on TV and Radio –Interview high profile personalities – TV and Radio –TV series on Agenda Issues – SABC TV and e.tv –Launch bus advertising – June/July/August/September 2002 Phase in Airport Décor Plan – July/August/September 2002

15. Incubation Phase cont… Launch Clean our Environment campaign – July/August 2002 Launch rubbish bin campaign – July/August 2002 Phase in Shopping Centres Décor Plan – July/August/September 2002 Phase in WOW Screen Plan – July/August/September 2002 –Vodacom Screens –MTN Screens –Cell C Screens –Banks ATM Screens –Phone Cards

16. Incubation Phase cont… Launch Freeway and Venue Décor Plans – July/August/September Launch WSSD 2002 Song – July/August 2002 Launch Youth and Rural Roadshows with Arts Alive – August/September 2002

17. Event Phase Implement Opening Ceremony Implement Social Events Plan Implement Media Centre Management Plan Implement Special Publications Plan –Summit Magazine –Summit Newspaper –Book and video on South Africa Closing Ceremony

18. Post Event Phase Thank You Campaign Summit Book for Delegates E-Mail letters to Delegates and Feedback survey Launch National Strategy on Sustainable Development