2. Tilburg Located in the southern province of Noord-Brabant. Geographical center of the Benelux. 6 th biggest city of the Netherlands. (Population of 210 289)

3. Tilburg Economy: Originally concentrated on wool but since the 60s evolved into different kinds of industries Tilburg University: 13,000 students 8% international Strong reputation in economics and law.

4. Tilburg Kermis Biggest fair in the Benelux Over 1.5 million visitors. 3 km long- city center closed off 230 attractions per year 440 years history Closing day: Funeral procession towards the Harbour + Fireworks

6. MBA Event Management and Logistics Concept design Marketing Design Coordination Supply Mgt. Logistics Project Management Finances Management MBA EM&L aims to develop integral professionals that are capable of designing innovative events with a flawless execution, reaching the best ROI possible.

7. Introduction Program Description Divided into multicultural groups Assigned a company involved at the fair Analyze the company’s activity at the fair Include ideas from an international perspective into new proposal Exhibition of proposals & Evaluation Students will enjoy a workshop based on their MBA by analyzing the most famous fair in the Benelux and working in close collaboration with local companies! Gezellig! Prizes: -Jury winner -Public favorite

8. Introduction Program Goals Activity Working in multicultural teams Go through the program as a team Working with a local company Include cultural background into the proposal Showcasing proposals at an open event Goal Be exposed to different cultures and perspectives. Get to know your classmates. Get in touch with the Dutch business culture. Improve product result and encourage sharing. Achieve connections and networking with local people.

9. Introduction Program Schedule HoursSunday MondayTuesdayWednesdayThursdayFridaySaturdaySunday Morning 9-12h Introduction Lecture Fair Day & Food Tour Dutch Breakfast Visit to Fair: Analyze & investigate (w/ company rep) New ideas discussion & multicultural sharing Finalize new proposal Exhibition of Groups Closing Day of the Fair. Discounts & Fireworks (optional) Assignment Lecture Afternoon 13-18h Teammates Icebreaking Company Profile Initial Brainstorming Define new organization and fair strategy Make & set up of the exhibition Evening 20-22h Multicultural Potluck Pub CrawlGezellige BBQ Lekkere Foam & Neon Party Closing Ceremony

10. Thank you! QUESTIONS?

11. Sources: www.Tilburg.com www.tilburguniversity.edu/ www.detilburgsekermis.nl/ www.youtube.com/watch?v=EyHID2BHihY