1. DISTRIBUTION-EXHIBITION This is the Final Stage

2. COMPARISON TO BUSINESS  Manufacturing Producing  Wholesaling Distribution  Retail Exhibition  A production doesn’t exist unless it can be distributed  Every project must have a targeted audience

3. BROADCASTING I  Over the air-assigned frequency  Limited access, expensive  Commercials pay  Networks charge stations for programs  PBS - Different distribution/ income

4. BROADCASTING I I  Ratings –Rating - % of all available TV homes (HUT) –Share - % of households tuned in  Today: 2 bands: VHF, UHV p. 415  All digital -new assignments

5. CABLECASTING  Owners of cable systems –Warners, AT&T  Limited channels  Systems income from: –Price per home –Share commercials  “Must carry” laws –Channel 13 blackout

6. ADVANCED TV (ATV)  High Definition TV (HDTV)  Standard Definition TV (SDTV)  Low Definition TV (LDTV)  All in digital by 2006 ?  May or may not be wide screen

7. THEATRICAL VIDEO  Digital distribution –Via satellite or DVD  Large Screen projection  Multimedia screens

8. CORPORATE  Via –VCR, DVD, CD –Fiber Optics, Satellite –Internet  High quality -specific audience  Fastest growing area of production employment  Every major corp. operates production facilities

9. HOME VIDEO  VCR  Computer  Multimedia-Web  CD  DVD  Rapidly changing technologies  Lower costs-higher quality

10. MOTION PICTURE FILMS I  Power in distribution –90%-10% split  Paramount-Supreme Court 1944 case  If feature cost $100 M to produce, –At least $30 M to promote, print releases  Lower costs of films must consider all costs

11. MOTION PICTURE FILMS I I  Ancillary rights –Popcorn –Clothing –Toys –Music  Low budget - 4-walling  Non-theatrical - all video now

12. MOTION PICTURE FILMS I I I  Video release –Income from VCRs surpasses ticket sales –Straight to video  Internet releases  CD/DVD releases  Video games