1. SWOT Analysis Music Blogs Kyle Krahenbuhl

2. The Blogs  http://3hive.com/ http://3hive.com/  http://www.gorillavsbear.net/ http://www.gorillavsbear.net/

3. Strengths 3hive  Simple, Classic, Easy on the eye presentation  Posts shown with dates  Easy to navigate  One artist every post  Consistent format (Album cover, Review, Song Samples, Videos)  Downloads  Web Player  Link

5. Strengths Gorilla vs. Bear  Modern, colorful, interactive presentation  Social Media Friendly (Pin it, tweet it, like it on facebook)  The use of Tags  Different pages (home, mp3, Polaroid, radio, video)  Search bar and most popular posts  Updated Every Day

7. Weaknesses 3hive  Only Posts once a week with only one artist  Very opinionated  Hard to find older posts  Less information

8. Weaknesses Gorilla vs. Bear  Advertisements (takes away from site)  Hectic and Unorganized  Music only in posts (compared to having a web player)  No reviews

9. Opportunities  3hive could have more information and have posts more often since posts are only done once a week.  More features in general like a page where you can find all the videos and past reviews.  Gorilla vs. Bear could improve their site greatly if they tone down the ads and keep the site more organized (Keep album covers the same size).  A web player could help the viewer navigate the page while being able to control the music samples.

10. Threats  Bigger websites like Pitchfork and Indie Rock Café have an advantage because of bigger staffs and have both reviews and up to date samples.  These websites also have the advantage of artists playing sessions just for them and also giving leaked new music.