1. Culture, Values, and Norms Most people believe that people are not locked into predetermined sets of behaviors. They are changed by their environments. These environments make individual cultures

2. What is culture? Culture consists of all the shared products of human groups. Include physical objects Material culture books, cars, clothing, etc. Include beliefs, values, and behaviors shared by a group. Nonmaterial culture Language, rules, politics, etc.

3. What is society? Society A group of interdependent people who have organized in such a way as to share a common culture in unity. Society = People Culture = Materials and nonmaterial products that people create.

4. Components of Culture Technology Knowledge and material goods people use for practical purposes. Internet Cars Cell phones

5. Components of Culture Language Organization of written or spoken symbols into a standardized system. Used to express ideas of a culture

6. Components of Culture Values Shared beliefs about what is good, bad, right, or wrong. SHARED BY WHOLE CULTURE!!

7. Components of Culture Norms Shared rules of conduct that tell people how to act in specific situations. Example: In US, value of a democratic government is reinforced through norms such as: Stating the Pledge of Allegiance Respect to the flag

8. Norms Norms = expected behavior in society Norms ≠ actual behavior Example: People are taught to pay their bills People don’t always pay their bills