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September 2014 $99,535,600 The Value Of Being Known Among Our Community Of 120,200 weekly Listeners
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Our Objectives For “All Aboard” We’ve discussed some of your marketing goals and what is needed to maximize the impact of your brand. –Primary branding objective, All Aboard as a fun place that children and parents will enjoy going.
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How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE
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Brand Endorsement by Heather Brown on Alice 1077 Live show endorsement to run on both Radio and Digital Stream. –Major/ Minor (every other day) endorsement by Heather Brown on Alice 107.7 to endorse “All Aboard”. –The schedule will be Monday, Wednesday and Friday then the next week Tuesday and Thursday. –The endorsement rate is $135. – 33 total endorsements for an average of $342.69 per week. 13 week contract –Total 13 weeks endorsement package $4455.
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To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR 72212 Wally Waller Certified Branding Consultant Wally.Waller@cumulus.com 501-401-0349 fax 501-231-8132 mobile
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