2.  First time ever- the Super Bowl was available through streaming- Verizon devices, and online  Multiple camera angles, live stats, replays of ads

3.  Ads were $3.5 million per 30 second slot, some ads were $4 million  Super Bowl I: ad was $42,000 or adjusted for inflation $266,500

4.  More than 100 million were expected to watch  Ads are worth it- from 1996-2010 the ads led to a 1% average growth the week before and the week after the game

5.  Power 100 players- who is the most powerful athlete in sports?  Measures on-field and off-field metrics- overall endorsement potential  Last year’s most powerful was Peyton Manning- but with his injury he did not keep that spot

6.  Power 100 is a list that compares athletes in different sports based on both statistics and marketability  http://www.businessweek.com/fi nance/special-reports/power-100- 2012.html http://www.businessweek.com/fi nance/special-reports/power-100- 2012.html

7.  http://images.businessweek.com/slideshows/2012012 3/power-100-2012# http://images.businessweek.com/slideshows/2012012 3/power-100-2012#  How do they come up with the list?  http://www.businessweek.com/lifest yle/content/jan2011/bw20110125_668 364.htm?chan=autos_special+report+-- +power+100+2011_power+100+2011+s pecial+report http://www.businessweek.com/lifest yle/content/jan2011/bw20110125_668 364.htm?chan=autos_special+report+-- +power+100+2011_power+100+2011+s pecial+report

8.  Look at the differences Look at the differences  http://images.businessweek.com/slideshows/ 20110124/power-100-2011/slides/2 http://images.businessweek.com/slideshows/ 20110124/power-100-2011/slides/2