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Published byAnn Harvey Modified over 9 years ago
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First time ever- the Super Bowl was available through streaming- Verizon devices, and online Multiple camera angles, live stats, replays of ads
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Ads were $3.5 million per 30 second slot, some ads were $4 million Super Bowl I: ad was $42,000 or adjusted for inflation $266,500
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More than 100 million were expected to watch Ads are worth it- from 1996-2010 the ads led to a 1% average growth the week before and the week after the game
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Power 100 players- who is the most powerful athlete in sports? Measures on-field and off-field metrics- overall endorsement potential Last year’s most powerful was Peyton Manning- but with his injury he did not keep that spot
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Power 100 is a list that compares athletes in different sports based on both statistics and marketability http://www.businessweek.com/fi nance/special-reports/power-100- 2012.html http://www.businessweek.com/fi nance/special-reports/power-100- 2012.html
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http://images.businessweek.com/slideshows/2012012 3/power-100-2012# http://images.businessweek.com/slideshows/2012012 3/power-100-2012# How do they come up with the list? http://www.businessweek.com/lifest yle/content/jan2011/bw20110125_668 364.htm?chan=autos_special+report+-- +power+100+2011_power+100+2011+s pecial+report http://www.businessweek.com/lifest yle/content/jan2011/bw20110125_668 364.htm?chan=autos_special+report+-- +power+100+2011_power+100+2011+s pecial+report
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Look at the differences Look at the differences http://images.businessweek.com/slideshows/ 20110124/power-100-2011/slides/2 http://images.businessweek.com/slideshows/ 20110124/power-100-2011/slides/2
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