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In-show promotion for lodges on America’s favorite wingshooting TV show Official TV series of … - Higher Google rankings - More phone calls - More qualified.

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Presentation on theme: "In-show promotion for lodges on America’s favorite wingshooting TV show Official TV series of … - Higher Google rankings - More phone calls - More qualified."— Presentation transcript:

1 In-show promotion for lodges on America’s favorite wingshooting TV show Official TV series of … - Higher Google rankings - More phone calls - More qualified potential guests than other ad media - More traveling hunters than other ad media

2 What & why … 1. Become the “headquarters” for the show: Twice per episode, host Scott Linden introduces the show from somewhere at our host lodge. He showcases its amenities, habitat, people and facilities, then talks about the upcoming show segment and answers a viewer question. It’s like a video brochure, delivered twice per episode, year-round. 2. Be the grand-prize destination for our National Shooting Sports Foundation “Take Your Friend Hunting” sweepstakes. Why it works: Most potential guests check your website before they call … and you’ll be closer to the top of the Google search list. Year-round, national television advertising beats print: more viewers, more often, all year means higher awareness and more likelihood of phone calls … it also increases the effectiveness of your print ads. These subtle but effective marketing and endorsement strategies have been used successfully by many other lodges – some more than once - and even the communities of Redfield and Huron, South Dakota. We consult with you on strategy, locations, messaging. What more exciting place to put your message? Upland hunting is the outdoors’ action sport … it’s what you sell every day. Why not showcase your lodge in the most dynamic, action-packed ad medium: television. Here’s an affordable, proven method for testing broadcast that offers you – and your prospects – the exhilarating mix of canine athletes, gunshots, the adrenaline rush of a bird flushing, natural sounds and music. Watch it here (Password: sneak preview)here

3 Marketing exposure Up to 500,000 viewers per week Ten television networks including NBC Sports Year-round daily exposure 62% of viewers have household incomes over $76,000 63% of viewers plan to hunt out of state next season Measurable results Most viewers don’t read the bird hunting magazines If you’re unhappy with your current advertising … Diversification is one key to marketing success. Another is ensuring your message breaks through the clutter of magazine ads, Google searches and the sports-show mob scene. From Orvis-endorsed lodges and the accompanying hype, to the big players who buy full page ads in the magazines, you are up against stiff competition if you try to fight fire with fire. A different promotion vehicle puts you apart, ensures the undivided attention of potential guests. (Most of them don’t even read the magazines, so these are fresh prospects.) That’s what Wingshooting USA does. It’s why the NSSF, Cabela’s, Ugly Dog Hunting Co., TruckVault, Happy Jack Inc. and others started with us eight years ago and remain sponsors today.

4 What you get in every episode, year-round: Headquarters: Your logo, lodge, signage in two segments Verbal mention of amenities/location by host in two segments Your website address in closing credits Total of 110 million viewer impressions (52 weeks) Budget: $13,000 for 52 weeks; $7,500 for 26 weeks (if available) Lodging for production staff for three nights Take Your Friend Hunting destination: Graphic features your video, lodge name & city in two segments Verbal mention of your lodge in two segments Total of 73 million viewer impressions (52 weeks) Budget: $9,000 for 52 weeks We produce a show of the trip: $6,000 additional plus lodging for production staff for two nights For more information contact executive producer Scott Linden: 541-382-1726 Your logo and key messages worked into every segment


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