1. Audience Surveys Psychographic Attitudes, feelings, values Demographic Gender, occupation, ethnic background, religion

2. Benefits of Surveys What positions do my audience members take on issues? What are their attitudes about my topic? How will their cultural background invite them to respond to my message? How does my message fit into the audience members’ aspirations and/or beliefs? What obstacles to my message are posed by my audience members’ identities?

3. Format I learn best when a teacher lectures __agree ____disagree ____depends I have cut school ___ T ___F I have a dog ___ Y ___N Marijuana should be legalized ____Y ____N ____M