1. ATME 09 – Back to Basics Controlling the Conversation in a Web 2.0 World

2. 55 destinations 600 daily flights 150 aircraft by year end 11,500 Crewmembers Started operations Feb. 2000 4-time J.D. Power & Associates winner

3. Did we ever control the conversation?

4. JetBlue and Social Media Crisis communications Promotion/sales opportunity Reputation management example Corp Comm Morgan Johnston

5. Crisis Communications

6. Social Media = No Middle Man

7. Promotion

8. Blog post = Policy change

9. Reputation Management