1. “New Learning” Barnard’s Inn Hall Holborn London EC1N 2HH Tel: +44 (0)20 7831 0575 Fax: +44 (0)20 7831 5208 Email : enquiries@gresham.ac.uk www.gresham.ac.uk © Gresham College 2009 Mercers’ School Memorial Professor of Commerce Michael Mainelli Commercial Philosophy: Science Or Religion?

2. www.gresham.ac.uk © Gresham College 2009 Outline The way you think The price of fish Primate matters Falsifiable complex eeconomic deity of evolving choice Competition Long commerce “Get a detailed grip on the big picture.” Chao Kli Ning

3. www.gresham.ac.uk © Gresham College 2009 The Way You Think [http://singlewriter.com]

4. www.gresham.ac.uk © Gresham College 2009 One Too Many Talks 2005 Danish Fairy Tales? From Andersen And The Copenhagen Consensus Towards A Theory Of Commerce The Perverse And The Reverse: How Bad Measures Skew Markets Perceptions Rather Than Rules: The (Mis)Behaviour Of Markets 2006 Goldilocks Government And The Market: Not Too Little, Not Too Much, But Just Right Reforming Auditing - Confidence Accounting Take My Profits, Please! Volatility Reduction And Ethics How Can You Have Too Much Choice? Why Do People Play The Lottery? Make Up Your Mind! Standards Markets: The Free Market Response To Regulation Enclosures Of The Mind: Governing The Intellectual Commons Who Hates Globalisation? 2007 (first part) Corporation Tax Or Income Tax: Which Is The Greatest Con? Too Unimportant To Fail? Innovation And Competitive Selection In Markets

5. www.gresham.ac.uk © Gresham College 2009 Two Too Many Talks 2007 (continued) Does Society Risk My Life Through Safety? The Perils Of Too Much Risk- Aversion Liquidity: Finance In Motion Or Evaporation? What I Like About This Country Is That It Has A Nice Level Of Corruption! Stealing The Silver: How We Take From The Dispossessed, The Poor And Our Own Children Fads And Fashions: If They Are So Bad, Why Are They So Rapidly Rich? 2008 Perfectly Unpredictable: Why Forecasting Produces Useful Rubbish How To Get Ahead In Commerce: The Sure-Fire Ways To Make Money Save The World: A Commercial Break Is The Party Over? Sustainable Hopes It’s A Mad, Bad, Wonderful World: A Celebration Of Commercial Diversity Regulating The Above Average: Luck Or Skill? 2009 Local Or Global? Network Economics And The New Economy Beyond Price: Trust Me, I’m Commercial Diversity Rules: Competition, Liquidity And Equitable Markets

6. www.gresham.ac.uk © Gresham College 2009 The Price of Fish

7. www.gresham.ac.uk © Gresham College 2009 The Cost Of Subsidy

8. www.gresham.ac.uk © Gresham College 2009 Trading Sardines Or Eating Sardines?

9. www.gresham.ac.uk © Gresham College 2009 Primate Matters

10. www.gresham.ac.uk © Gresham College 2009 Commercial Philosophy Evolution Choice Complexity Economics

11. www.gresham.ac.uk © Gresham College 2009 Great Debates Evolution Complexity Economics Choice

12. www.gresham.ac.uk © Gresham College 2009 Falsifiable Complex Economic Deity Of Evolving Choice

13. www.gresham.ac.uk © Gresham College 2009 Triple Bottom Mind Survival – Inquiry - Sophistication

14. www.gresham.ac.uk © Gresham College 2009 Commercial Map Evolution Choice Robust Commerce Sustainable Economics Complexity

15. www.gresham.ac.uk © Gresham College 2009 Duality

16. www.gresham.ac.uk © Gresham College 2009 Primate-cy Of Competition

17. www.gresham.ac.uk © Gresham College 2009 Long Commerce [Source: http://www.longnow.org/]

18. www.gresham.ac.uk © Gresham College 2009 Thanks To Infinite Subtlety [M C Escher, Relativity, 1953]

19. www.gresham.ac.uk © Gresham College 2009 Chance Discussions [Auguste Rodin, The Thinker, 1879-1889]

20. www.gresham.ac.uk © Gresham College 2009 Commercial Philosophy: Science Or Religion? Thank you! “Get a big picture grip on the details.” Chao Kli Ning