1.  Shequari Edwards and Devon Evans  17Age17

2. Mission Statement To ensure our customers the most all natural hair product and good service. Opportunity This will give our customers a chance to have better hair products locally

3. Type of Business  retail service  We provide a natural wave grease, lotion or oil that should give a smoother feeling in the users hair.  Legal Structure  Partnership  Limited Liability Company  We chose a partnership because their would be more ideas between the two of us. Having a partnership would share the responsibility and work load of our company Insert an image of your product or service here.

4. I’m qualified to run this business because:    We are a part of our target market Natural idea for healthy hair We have taken a Marketing and Business class

5. Market Analysis Industry Name Cosmetics, Beauty Supply & Perfume Stores Industry Size $10 billion Total Population Hartford county Target Market Both man and women, ages usually range from 18-35 Potential Market Based on 25 individuals 88 percent of the people wanted an all natural wave product with no build up. 894,478 17,400 19,773 Total Population Target Market Potential Market

6. 6 Demographics  Age between 18-35 male or female with low cut hair styles and they may want to acquire that wavy look. Geographics  The size of our customers is and they live in hartford, conn. Our target market shops a lot and likes to buy the new things. Psychographics  Our target market is people who wants to develop 360 waves naturally. Buying Patterns  Our target market should be loyal to product brand and get all there needs for one product..

7. Ride Da wave Ride Da wave 360 Style (pomade) 360 Style (pomade) Wave Builder (Lotion) Wave Builder (Lotion) Factors 5.19$ Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge 2.99$$10.00 Excellentgreatexcellent Smooth and great hold w/ grease Great hold and washes out easy All natural & all around performance Online/ store online excellent

8. PeopleProductPlacePricePromotion Males and females 18 - 35 Word of mouth Business cards Social networks Sale to distribution stores Hartford, ct Online website An all natural lotion that has the hold of a grease without the non sticky build up. Affordable starting at $ 10 (plus shipping) Only applies to people online

9. Advertising Business cards $3.99 Publicity Facebook, twitter, word of mouth, website $0.00 Personal Selling 10 Free product samples $7.50 Sales Promotion 25% more of our product in the summer $12.50 Total Monthly Promotional Expense $23.99 Promotional Expense Monthly Amount Monthly Amount

10. Materials Material DescriptionCost/Total QuantityCost per Unit Double wall plastic jar (4oz)$ 200/$ 129.95.65$ Pure un-refined raw shea butter 6.95/50 1 teaspoon.15$ Jamaican black castor oil$9.50/50 1 teaspoon.20 $ Organic burdock root (samples) $ 1.95/50.04$ Total Material Cost per Unit 1.04$ Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.25Time 15min.2.06$ Total Labor Cost per Unit 2.06$ COGS (per Unit) one bottle: 1.04+ labor: 2.06 = 3.10 $

11. Selling Price (per Unit) $10.00 (plus shipping and handling) COGS (per Unit) $3.10 Other Variable Expenses (per Unit) $0.00 Total Variable Expenses (per Unit) $3.10 Contribution Margin (per Unit) $6.90 Description of One Unit of Sale: Describe a unit of sale. What is the customer actually buying from you?

12. Fixed ExpenseAverage Monthly Expense Salary of employers $300.00 Advertising (business cards) (online advertisements) $23.99 Depreciation (freezer, phone,laptop) $25.11 Utilities (Gas, Electric, Telephone) $35.00 Rent (home) $40.00 Total Average Monthly Fixed Expenses $424.10

13. Total Hours in a Week = 168

14. Total Units Sold 2,355

15. In an average month, the company will begin to make a profit after selling units. 194 Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units 756.06 3.90 =194

16. ASelling Price per Unit $10.00 B Number of Units Sold Number of Units 2,355 C Total Sales 23550.00A × B D Variable Expenses Variable Expense per Unit × B 7300.50 E Contribution Margin 16249.50C – D F Fixed Operating Expenses Monthly Fixed Expenses × 12 5089.20 G Pre-Tax Profit 11160.30E – F H Taxes @ 15% G × 0.151674.05 I Net Profit 9486.25G – H

17. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost ComputerBest buyalready own Cell phoneT-mobileAlready own Start up supplies/ingredient s Bj's or wholesale website$279.00 DBACity of Hartford$10.00 Business cards (250) Vistaprint.com $3.99 Partners agreementWebster & Myers, LLC $150.00 Total Start-Up Expenditures $ 442.99 A Cash Reserves Emergency Fund $ 221.49 Reserve for Fixed Expenses $ 2268.18 $2932.66 Total Start-Up Investment B C

18. ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = Annual Net Profit Annual Sales X 100 = Annual Net Profit Start-Up Investment X 100 = $0.00

19. SourceAmountDebtEquityGift Personal Savings x Relatives/Friends 100.00 Investor x Partner(s) 200.oo Totals 300.00100.00200.00 $442.99 Total Start-Up Investment

20. Business Responsibility  As our business grows we plan to use more eco- friendly jars or bottles that our all natural product we be placed in. Philanthropy  Our business ride the wave will give 5 % of our net profit to a foundation for cancer research and also 3- 5 hours out of the week to comfort these special people and make their life’s a little better than yesterday.

21. Our short goal business plan is to double the money we put into this business in a year. BusinessPersonal To move out from selling these products out my house into selling many different products in a local store front. Short-Term Long-Term D: To be working in the medical field as an APRN or MD. S: I plan to be an artist and graphic designer for clothing and pictures. To graduate from high school and go to 4 year college.

22. Thank you for your consideration. Ride Da Wave Our website is in the process of being created Thank you for your consideration. Ride Da Wave Our website is in the process of being created