1. Elevator Pitch According to statistics, one in three people aged 18 to 40 years old interested in computer games. While all players experience some common problems : 1.The games are becoming more demanding of hardware every year 2.Most players are not able to spend a lot of money to upgrade the computer regularly with the result that they have to give up the high demanding games or be satisfied with low graphics settings 3.Immobility of the player due to non-transportable gaming computer 4.The impossibility of cross-platform gaming Papaya Cloud provides the unique solution that allows you to refuse from the personal computer and use the power of the server anywhere on any device to enjoy the process of playing at maximum settings

2. Market Opportunity The global gaming market amounted to 81.1 billion US dollars in 2014. The market is mainly divided between the PC, console and mobile games. It either binds the user to a place where there is a computer / console or does not allow to play full AAA-class games, such as on mobile devices. Service that allows you to run a full-fledged modern games on any device connected to the Internet, is currently not available. We are creating a new niche market and have the opportunity to become its leaders in developing this project.

3. The Problem Financial inability of the average player to keep pace with the rapidly increasing demands of games to hardware Immobility of player associated with the non-transportable gaming computer

4. Service Cloud gaming service PAPAYA CLOUD Providing a high-level game power for any device How does it works: Due to modern technologies of graphical virtualization there is an instant encoding of each frame and transmission of result to the user: you get only video stream, all of gaming process is carried out on our servers. How does it happens: 3 simple actions to start playing Register Download application Install game from cloud services such as Steam, Origin, Uplay etc.

5. Revenue Model The service will be distributed on the basis of subscription model Estimated price for one month will be 20-30$ It is possible to provide accounts to the cloud services with a set of games to attract additional customers for an additional monthly fee

6. Marketing & Growth Strategy The target audience of the service are users aged 18 to 40 years with a constant source of income for middle-level and higher and spending on the games more than 2 hours per week Features & Advantages Unlimited choice: play any PC-games Multiplatform: launch your favorite games on any device Economy: forget the need to upgrade your old PC or the need to buy a new one Simplicity: install game once and you would need to download it again to launch on other device or PC Safety: save your own gaming process in cloud Available channels of communication with the consumer: SMM Themed online and printed resources Game expo

7. Team 1.Anton Vorobyov (HSE graduate student, website&client creation) 2.Vasily Cyrtsov (HSE undergraduate student, content provision and PR) 3.Dmitry Bogomolov (MIEM alumnus, hardware tuning, development of virtual architecture ) 4.Maxim Malov (HSE alumnus, development of virtual architecture and PR)

8. Financials Own funds invested: 16500 US$ for the prototype’s development based on NVidia GRID 6500 US$ in research of graphical virtualization market with a view to the best possible use of modern technologies Total investments: 23000 US$

9. Competitors First large project (OnLive, USA) was successfully running for 5 years and recently was closed in April 2015. Along with Japanese company GaiKai, both companies were bought by SONY for an estimate of a couple hundred million dollars, in order to use their technology and patents in SONY's similar console based project. PlayKey (started 2014) – Russian cloud gaming service offer a limited amount of games for a fixed monthly price (399 rub.) NVidia Shield (started 2015) – gaming console that support the broadcasting of games from the PC desktop to an external display device. The price of NVidia console started from 240 US$. Estimated price for one month is 20 US$. Naturally, the games provided are not from any recent releases or even from the top charts, since all the games that the both services can provide have to have a purchased license, and no developer will sell licenses for new games.

10. Investment Ask For 2000 customers: Hardware investments 330 000 US$ Marketing investments 120 000 US$ The total amount of necessary investments: 450 000 US$