1. 1 Success Through AdWords: Building a new revenue source.

2. THE ISSUES 2 Past attempts at advertising efforts through Google AdWords resulted in poor conversion rates, negative levels of return, and a huge headache. Google AdWords was acknowledged as viable online revenue source but proper execution provided a challenge.

3. THE TASK 3 Starting fresh with a new account, PPC Essentials was tasked with the mission of creating a profitable Google AdWords account from scratch.

4. THE STRATEGY 4 With a fresh account to work with, PPC Essentials created multiple campaigns focused on: Placing a primary focus on Mr. Paracord's best selling products Implementing specific product-related keywords Writing enticing ad copy Directing visitors to highly-targeting landing pages Creating a Product Listing Ad campaign for Google Shopping

5. THE RESULTS 5 Yearly Revenue 24% of total site revenue from Google AdWords

6. THE RESULTS 6 Yearly Transactions 26% of total site transactions from Google AdWords

7. THE RESULTS 7 AdWords ROI in 2013 509%

8. WHAT ARE THEY SAYING? 8 “PPC Essentials makes it easy because they know PPC. They worked with us to come up with a budget and determine account goals. The monthly reports are straight forward and they created a dashboard within our account so we can easily understand what’s happening on a daily basis.“ - Marcus Bradley, Owner

9. RECAP 9 With the understanding that an optimized Google AdWords account could provide the company with a substantial online revenue source, Mr. Paracord hired PPC Essentials to create and manage its AdWords account from scratch. Operating at a 5:1 revenue ratio, Google AdWords made up 24% of Mr. Paracord's total online revenue in 2013.