1. Not Your Father’s Civil War

2. What Civil War Travelers Want Engage my kids in 30 seconds Engage my kids in 30 seconds Give me conversation starters – real stories of real people Give me conversation starters – real stories of real people Connect stories and objects to an overarching narrative of the country’s history Connect stories and objects to an overarching narrative of the country’s history

3. What Civil War Travelers Want Tell me things not everybody knows Tell me things not everybody knows African-Americans: I want stories that tell the truth, fill me with pride African-Americans: I want stories that tell the truth, fill me with pride African-Americans: I’m skeptical about you telling my story African-Americans: I’m skeptical about you telling my story

4. Two Winning Themes First great test of Constitution and part of ongoing struggle for freedom First great test of Constitution and part of ongoing struggle for freedom African American agency: Underground Railroad; free black community; U.S. Colored Troop African American agency: Underground Railroad; free black community; U.S. Colored Troop

5. New Narratives from Old Collections Philadelphia Historical and Museum Commission and partners Philadelphia Historical and Museum Commission and partners Jim Horton, Ed Ayers, William Blair, Elizabeth Leonard meet with public historians, museum directors, tourism professionals Jim Horton, Ed Ayers, William Blair, Elizabeth Leonard meet with public historians, museum directors, tourism professionals Building capacity for ongoing public engagement with complex themes and narratives Building capacity for ongoing public engagement with complex themes and narratives

6. Civil War Trails: Prelude to Gettysburg Seven communities Seven communities Four themes – three go beyond the battlefield Four themes – three go beyond the battlefield Research stories to illustrate these themes Research stories to illustrate these themes Project makes tourism and hospitality professionals full partners in heritage development Project makes tourism and hospitality professionals full partners in heritage development

7. Civil War Trails: Prelude to Gettysburg Pennsylvania Past Players: Central PA characters with Philadelphia connections Pennsylvania Past Players: Central PA characters with Philadelphia connections

8. Quest for Freedom Trail links Philadelphia and central Pennsylvania freedom narratives Trail links Philadelphia and central Pennsylvania freedom narratives

9. Other Pennsylvania Projects Conservation of Pennsylvania Muster Rolls Conservation of Pennsylvania Muster Rolls Digitization of selected Civil War resources Digitization of selected Civil War resources New museum at Gettysburg New museum at Gettysburg PHMC teacher training program PHMC teacher training program Creation of Civil War & Underground Railroad Museum in Philadelphia Creation of Civil War & Underground Railroad Museum in Philadelphia

10. Civil War History Consortium 24 members 24 members 2003-04 collection survey 2003-04 collection survey 2005-06 survey and audience assessment 2005-06 survey and audience assessment

11. SUPPLY: Philadelphia Sites and Programs 600 known resources 600 known resources 400 mappable resources 400 mappable resources 45 tourism-ready resources 45 tourism-ready resources 35 educational programs 35 educational programs

12. DEMAND: Three-Faceted Market Research Interviews with 30 community partners Interviews with 30 community partners Three focus groups: parents/teachers; African Americans; history buffs Three focus groups: parents/teachers; African Americans; history buffs Web-based survey of potential visitors living from New York City to Baltimore and west to Gettysburg and beyond Web-based survey of potential visitors living from New York City to Baltimore and west to Gettysburg and beyond

13. Market Research: The Findings in Brief Families want the kids engaged in the first 30 seconds Families want the kids engaged in the first 30 seconds African Americans want authentic stories that inspire pride African Americans want authentic stories that inspire pride Non-battlefield stories will draw travelers Non-battlefield stories will draw travelers Travelers use the web heavily for pre-trip research Travelers use the web heavily for pre-trip research