1. Case Study: FSC Storage Partner Zone

2. Objective: Generation of brand and product awareness within the target group of IT experts. Lead generation for real sales management Advertising methods/materials: Teaser box, logo, leaderboard, MPU, skyscraper, interactive video white paper, case studies, newsletter text ads, white papers Duration: 12 weeks Results/click rates:________________________ Traffic in Partner Zone:66,000 impressions (approx. 16,500 visitors) Total impressions:5.04 million (=TCP € 2.4) Leads generated:Over 50 qualified leads Total links to exchange campaign/SAN:97

3. - Animated hockey stick as effective advertising banner - Case studies and white papers to download - Lead article in content area - Various downloads, datasheets, animations, etc. - Strong logo presence - Own item in navigation bar

4. Conclusion of HOB Partner Zone: By means of this content integration process, HOB not only succeeded in achieving a very high media reach, but also generated high-quality leads in the intended target group. It was also possible to achieve a clear increase in the download rate for the test version of the HOB software.