2. Concept Encouraging healthy lifestyle in a fun and innovative way Focuses on: health, healthy weight loss, healthy diet, beauty, fitness, wellness, ecology Communicating practical information, tips and interactive tools Up to date with trends in healthy lifestyle Information adapted to all ages

3. Media reach Web site launched in September 2009 113.066 unique visitors per month Approximately 900.000 page views per month 14.000 registered users Average visit time per user: 00:04:12 *data Google Analytics, December 25, 2009 – January 24, 2010

4. Visitors/ users – people with higher standard of living, who take care of themselves, life their lives without surprises, constantly in motion 20 – 25 years old, young people who are just stepping into labor market 25 – 35 years old, employed young people, managers, who value their time 35 – 50 years old, top managers Advertisers – all that are related to web site concept and content Target group of visitors and advertisers

5. General level – information available to all visitors Club level (registered users); members get additional benefits: interaction with expert associates, access to practical tools access to know-how database and multimedia content access to personalized pages 14.000 registered users and counting Visitors/Users

6. Food&Health - innovations from the world of nutrition, healthy recipes and culinary recommendations Diet&Vitality – tips and tricks on how to stay in shape and prevent health problems caused by a modern way of living Fit&Well – practical recommendation on how to keep mental and physical health, how to excercise, which sport to choose, all followed by video excercises Love&Beauty – the beauty of body and mind, helping men and women look better and feel better in their body Green&Bio - topics related to organic food and environmentally friendly way of life, from professional advice to interesting interviews Topics

7. Only three months after the launch, zdravakrava.hr was voted number one of 126 nominated web sites in Sports, health and nutrition category Vidi Web Top100 Award

8. Rectangle banner Skyscraper banner Calculators Ad formats

9. Topic branding Baby rectangle banner Ad formats

10. Thank you!