Presentation is loading. Please wait.

Presentation is loading. Please wait.

CCMC Presentation www.ccmc.org M ay 29, 2003. In-house publication, listserv Professional journals, e-mail chat rooms Business pages, back sections, Web.

Published byByron Booth Modified over 9 years ago

Similar presentations

Presentation on theme: "CCMC Presentation www.ccmc.org M ay 29, 2003. In-house publication, listserv Professional journals, e-mail chat rooms Business pages, back sections, Web."— Presentation transcript:

1 CCMC Presentation www.ccmc.org M ay 29, 2003

2 In-house publication, listserv Professional journals, e-mail chat rooms Business pages, back sections, Web sites Op-ed, editorial pages Front-page stories Television & cable news TV movies, soap operas, feature films Months Years TIME Thousands Millions How Issues Move Through The Media Media Food Chain

3 Key Elements of a Strategic Media Campaign Agreement on Action To Be Taken Message Messenger (s) Target Audience

4 Identify Audiences Who needs to be informed, persuaded or mobilized? Possible targets: Segment of the public by age, race, sex, etc. Schools boards and education community Parents and teachers Influentials Policy-makers, elected officials and bureaucrats Community leaders, advocates and activists Business community Schools of public policy or education Think tanks Foundations and corporate partners Others (?)

5 Media Options News CoverageOpinions Balance Journal Integrity Conflict as News News You Can Use Solutions Editorials Columnist Op-Eds TV Commentators Left/Right

6 Develop and Train Spokespeople Who….. Target audiences will find credible Have personal stories to tell Recognize the importance of the media Are willing to be trained

7 Tools of the Trade One-on-one relationships with press Press briefings Press conferences Press kits and written materials Editorial page visits Op-ed pieces

Download ppt "CCMC Presentation www.ccmc.org M ay 29, 2003. In-house publication, listserv Professional journals, e-mail chat rooms Business pages, back sections, Web."

Similar presentations

Paul Mathews HM Revenue & Customs UK

Paul Mathews HM Revenue & Customs UK
Public Relations Execution

Public Relations Execution
Overview of advocacy What it is What it does Why do it Role of ACHA leaders and members.

Overview of advocacy What it is What it does Why do it Role of ACHA leaders and members.
1. Overview Communications Action Plan, included:  Branded Look  Key Messages  Recommended Communication Tools/Collaterals  Recommended Strategies/Tactics.

1. Overview Communications Action Plan, included:  Branded Look  Key Messages  Recommended Communication Tools/Collaterals  Recommended Strategies/Tactics.
Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.

Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss.
Media Outreach: Taking Your Media Campaign to the Next Level.

Media Outreach: Taking Your Media Campaign to the Next Level.
What is Advocacy? How Can it Help Us Achieve Our Goal?

What is Advocacy? How Can it Help Us Achieve Our Goal?
“From Individual Advocacy to Systematic Change” The Many Faces of Respite 14 th Annual National Lifespan Respite Conference Wednesday, November 2, 2011.

“From Individual Advocacy to Systematic Change” The Many Faces of Respite 14 th Annual National Lifespan Respite Conference Wednesday, November 2, 2011.
MARKETING AFTERSCHOOL HOW TO MAKE A CASE AND BUILD SUPPORT FOR YOUR PROGRAM.

MARKETING AFTERSCHOOL HOW TO MAKE A CASE AND BUILD SUPPORT FOR YOUR PROGRAM.
Media Training Workshop National Indian Health Board (NIHB) 28th Annual Consumer Conference (ACC) September 28, 2011 Pamela J. Gentry Office of Communications.

Media Training Workshop National Indian Health Board (NIHB) 28th Annual Consumer Conference (ACC) September 28, 2011 Pamela J. Gentry Office of Communications.
Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.

Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.
October 18, 2002 (Edited for the Web 11/20/02) Marketing Campaign Presentation WPI Joint Advisory Boards Meeting.

October 18, 2002 (Edited for the Web 11/20/02) Marketing Campaign Presentation WPI Joint Advisory Boards Meeting.
Three Types of Opinion Opinion Writing. Three places opinion appears Editorial page: gives paper’s opinions Op/Ed: gives opinions of individual writers.

Three Types of Opinion Opinion Writing. Three places opinion appears Editorial page: gives paper’s opinions Op/Ed: gives opinions of individual writers.
ABOUT THE MEDIA By Deo ODIE. Outline By the end of this session, the participant should be able to; a.Identify relevant media for their engagement b.Have.

ABOUT THE MEDIA By Deo ODIE. Outline By the end of this session, the participant should be able to; a.Identify relevant media for their engagement b.Have.
By Daragh Social Media Strategy for a Political Campaign.

By Daragh Social Media Strategy for a Political Campaign.
National Library Service for the Blind and Physically Handicapped Library of Congress Strategic Plan for the New Public Education Initiative May 7, 2014.

National Library Service for the Blind and Physically Handicapped Library of Congress Strategic Plan for the New Public Education Initiative May 7, 2014.
Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but not often visible. Libraries are unique, but facing new.

Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but not often visible. Libraries are unique, but facing new.
Who is in the Driver’s Seat? Driving Change and Advancing Advocacy Ghida Dagher, Public Policy Associate United Way for Southeastern Michigan Scott Dzurka,

Who is in the Driver’s Seat? Driving Change and Advancing Advocacy Ghida Dagher, Public Policy Associate United Way for Southeastern Michigan Scott Dzurka,
1 You as a Caregiver Advocate: How Coalitions Can Impact Federal and State Legislation Today Amy Friedrich-Karnik, Legislative Consultant, NAC 7 th Annual.

1 You as a Caregiver Advocate: How Coalitions Can Impact Federal and State Legislation Today Amy Friedrich-Karnik, Legislative Consultant, NAC 7 th Annual.
ADVANCING HUMAN RIGHTS: KNOWLEDGE TOOLS FOR FUNDERS An International Human Rights Funders Group, Foundation Center, Ariadne: European Funders for Social.

ADVANCING HUMAN RIGHTS: KNOWLEDGE TOOLS FOR FUNDERS An International Human Rights Funders Group, Foundation Center, Ariadne: European Funders for Social.

Similar presentations

Ads by Google