1. filmaka.com

2. Page 2 ©2009 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD HOW do you engage the consumer of the 21 st Century? It is no longer just about the full frontal hard sell, or the :30 second commercial. It is about context, content, and entertainment. Working with FILMAKA you can engage your consumers to participate in their own persuasion And we do it better, faster, broader and more cost effectively. Filmaka

3. Page 3  Filmaka is an award-winning Digital studio for multi- platform branded and non-branded entertainment. ► Short films, advertising, web series, TV series, feature films  Content is produced by a creative global on-line community of talented filmmakers in over 150 countries. 30,000 Entertainment enthusiasts in database 15,000 Members who identify themselves as filmmakers 3,000 Filmmakers who have produced content for Filmaka ▪ Filmaka discovers new, fresh talent through its proven monthly online competition engine. ▪ Competitions result in exclusive content for high-profile brands, including: ©2009 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD Filmaka

4. Page 4 ©2009 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD ▪ In conjunction with Agencies and Brand Managers, Filmaka hosts monthly competitions. Categories include: ► Branded / Non-branded Commercial ► Feature Film / Short Film ► Documentary / Short Film ► Web Series ▪ Goals of competitions include: ► Create compelling and effective brand messaging ► Provide a scalable and cost-efficient business model ► Reach untapped markets ► Provide a legal framework where IP issues are controlled ► Offer a venue for professional and aspiring filmmakers Competitions

5. Current Project: SNICKERS® / BBDO Assignment: SNICKERS® and its agency BBDO have enlisted Filmaka and its community to develop viral marketing creative which may also be utilized as on-air advertising. This is an extension of the “You’re Not You When You’re Hungry” campaign which kicked off with great fanfare in the 2010 Super Bowl. Page 5 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD Status: Filmaka received a record number of submissions from filmmakers in 30 countries. After vetting the filmmakers and the concepts, Filmaka, SNICKERS®, and BBDO selected twenty finalists. Five will be chosen to enter production. The winning filmmakers will have three weeks and a $10,000 production budget to bring their pitches to life. SNICKERS® and BBDO will then employ the films per their media plan.

6. Current Project: Digital Rights Group/CBC Assignment: Digital Rights Group UK and the Canadian Broadcasting Corporation have enlisted Filmaka to develop concepts for game and reality television series. This is Filmaka’s second project with DRG; the first resulted in the development of BLOWOUT, a comedy television pilot created by two Filmaka community members Michael Kinney and Max Herholz. Page 6 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD Status: The Filmaka community currently is writing and submitting pitches for game and reality television series. With two weeks left in the competition, Filmaka has received over 100 submissions. “We are looking forward to working with Michael and Max on the development of BLOWOUT, a series which we believe has fantastic potential on the international stage. This competition is the perfect way to give talented filmmakers an opportunity to get their projects in front of leading creatives in the television industry and we eagerly anticipate the response to our new TV format challenge”. - Justin Judd, Digital Rights Group UK

7. Case Study: DIRECTV Assignment: DIRECTV hired Filmaka and its US members to create short films which incorporated its products, services, and programming (i.e. HD, I-Phone remote recording, sports, Friday Night Lights, etc.) Page 7 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD Status: Filmaka received nearly 300 submissions. After vetting the filmmakers and the concepts, Filmaka and DIRECTV selected twenty finalists to enter production. The finalists represented a wide range of talent from a Yale college student to a director of Black Eye Peas music videos to a screenwriter of an Oscar® nominated movie looking to make her mark in directing. One finalist even shot his film on location in China. Integration into current advertising campaign is pending.

8. Case Study: Lincoln/ Y&R Team Detroit Assignment: Lincoln and Y&R Team Detroit enlisted Filmaka to create music videos integrating the Lincoln MKS tailored for the 2009 Grammy® broadcast. Influential music supervisor Gary Calamar (True Blood) curated the project. Page 8 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD Result: Community submitted 300 pitches; Y&R/Lincoln green lit 14 videos. Lincoln/Y&R created a marketing campaign around the music videos entitled “Project Rising Stars”. All Lincoln MKS commercial time in the Grammys showcased the five winning videos. The commercials directed viewers to CBS.com to see the full-length videos. Click here for examples. The network’s website then linked to Filmaka.com where further community engagement was available with information about the filmmakers, musical artists, and behind-the- scenes footage. Click here “We were very impressed with Filmaka and the outstanding results.” -Carl Spresser, SVP/Director of Integrated Marketing & Branded Entertainment, Team Detroit

9. Case Study: Trojan / Colangelo Assignment: Trojan and agency Colangelo- Synergy Marketing enlisted the Filmaka community to create branded entertainment to launch new products (i.e. Ecstasy, 2Go, etc) and to kick off re-launch of its website. “We found our collaboration with Filmaka (on behalf of our client Trojan® Brand Condoms) to be thoroughly professional and a great value. The videos produced by the filmmakers exceeded our expectations as they were strategically on target as well as highly creative. When a similar opportunity arises, we will definitely look to renew our partnership.” - Dan Liu, Account Director, Colangelo-Synergy Marketing Result: Four winning films are currently streaming on Trojan’s site. One of the films, Sri Lanka, is currently the #1 ranked video. ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

10. Case study: Ford / JWT Team Detroit Assignment: Ford and JWT Team Detroit enlisted Filmaka and its community to create twenty “Mustang Stories,” short films for www.the2010mustang.com Films needed to be written, shot, and edited in just over five weeks. Page 10 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD Result: Filmaka received 400 scripts in only two weeks from filmmakers in 30 countries. JWT/Ford green lit 22 films - shot in U.S., Canada Mexico, Norway, South Africa, and UK. Nine filmmakers introduced previews of their films within 60 second commercials in NBC’s Knight Rider which directed viewers to the2010mustang.com to see films in their entirety. Grand Prize Winner, UK-based Jonathan Newman attended the LA Auto Show where his film was screened to introduce the 2009 Mustang. JWT then hired him to shoot a one hour cable documentary, shot in Japan. Filmaka subsequently hired Newman to direct its first feature film, Swinging with the Finkels, starring Martin Freeman and Mandy Moore. “It’s the quickest, most efficient, creative thing the Ford Motor Company has ever done.” –Al Uzielli, Sr. Advisor, Ford Global Brand Entertainment

11. Branded Entertainment Case Study Assignment: Lincoln and Y&R Team Detroit enlisted Filmaka to create music videos integrating the Lincoln MKS tailored for the 2009 Grammy® broadcast. Influential music supervisor Gary Calamar (True Blood) curated the project. Page 11 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD Result: Community submitted 300 pitches; Y&R/Lincoln green lit 14 videos. Lincoln/Y&R created a marketing campaign around the music videos entitled “Project Rising Stars”. All Lincoln MKS commercial time in the Grammys showcased the five winning videos. The commercials directed viewers to CBS.com to see the full-length videos. Click here for examples. The network’s website then linked to Filmaka.com where further community engagement was available with information about the filmmakers, musical artists, and behind-the- scenes footage. Click here “We were very impressed with Filmaka and the outstanding results.” - Carl Spresser, SVP/Director of Integrated Marketing & Branded Entertainment, JWT Team Detroit

12. Case Study: Cisco Assignment: To compliment Ogilvy-produced creative, Cisco enlisted Filmaka and its community to shoot “Digital Cribs,” non-fiction short films about people who use technology in their homes in interesting ways. “Cisco felt that Filmaka would be a great partner because we wanted an international perspective and filmmakers themselves rely on digital technology to produce their creative work. We are very pleased with the outcome.” - Ken Wirt, VP Consumer Marketing, Cisco Result: Winning films, submitted from all around the world, were streamed on Cisco’s Digital Cribs website, syndicated to over 200 blogs and sites which aggregate video, and showcased at trade shows. ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

13. Testimonials “We were excited to see how filmmakers around the world interpreted our theme. SABMiller is passionate about beer and all our brands, so we were very impressed to see this reflected in the quality and creativity of the winning films.” - Charlie Hiscocks, Senior Global Marketing Manager, SABMiller Page 13 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD “What better way to gauge WhatOneEarthIsGoingOn? (on MSN) than to ask ‘filmakas’ around the world the question in a series of short films. As a creative director born in the land of the boomerang, it is not surprising that I have always enjoyed throwing ideas out there and seeing what comes back. Filmaka is a wonderful open source way of accessing new ideas and talent from new places.” - David Alberts, Founder, WhatOnEarthIsGoingOn? “The output of versatility and creativity that was realized out of the project was amazing and the clips a pleasure to watch. It´s great to discover and support young talent by working with Filmaka.” - Susanne Degn, Head of Content, Red Bull Media House