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Published byColin Dean Modified over 9 years ago
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Think back to when you were in elementary school, what did you do to fundraise money? How much money did you raise? Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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“You can’t define the demographic with a number. It depends on your general attitude, where you grew up. I relate to and understand that group, but there are certainly aspects of this generation that have passed me by. Before long, though, they’ll be the dominant forces.” – Andrew Lockie, CEO United Way London & Middlesex http://www.lfpress.com/news/london/2010/11/17/16193676.html Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com Sarah Killen 19 years old Fowlerville, Michigan
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Friday, March 5, 2010 at 3:55pm Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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Sarah had 3 followers @ 3:54pm 2010 Susan G. Komen Michigan 3 Day for the Cure donation page posted by midnight Goal was $1000 – reached in 24 hours Gained over 10,000 Twitter followers that day Raised $2500 by the Sunday Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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Kevin Wu aka KevJumba YouTube Celebrity Created JumbaFund Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com http://www.youtube.com/watch?v=MamF8ElrgH4
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Fundraising through social media Mobile texting Fundraising games Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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“It’s clear that this new generation has a different way of communicating and we have to meet them there. The days of a brochure or a big website with lots of information is over. This generation wants two-way communications and that’s what we have to give them.” – Andrew Lockie, CEO United Way London & Middlesex http://www.lfpress.com/news/london/2010/11/17/16193676.html Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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Get youth involved in fundraising Teresa Cheng Humber Fundraising & Volunteer Management 2010-2011 thpcheng@gmail.com
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