1. (brānd) n. A trademark or distinctive name identifying a product or a manufacturer. American Heritage Dictionary

10. First things first Every club and district needs to correctly use the official logo on their websites, banners and printed materials. We need to work together. We need to look like a team. Why doesn’t anyone recognize us or know who we are?

11. The logo is available on the website for download. Member area Club Tools Exchange Art

12. Official Exchange Colors

13. Exchange’s Official Fonts Display fonts Garamond Futura Times Arial

14. How we can help you The Public Relations Resource Guide The Style Guide Online PR Kit Communications Department 800-924-2643 or commun@nationalexchangeclub.org

15. The importance of identity Corporations jealously guard their identities. We can’t expect others to know who we are if we can’t consistently identify ourselves. It will take all of us working together to make a big impact.