1. zimtervention

2. Why rideshare? How did we do it? CBSM results What now?

3. UW Environmental Stewardship & Sustainability CLIENT Reduce carbon emissions Improve sustainability at UW GOALS Research, implement, and evaluate a behavior change strategy PROJECT PROJECT PLAN

5. 24% of total emissions from commuting 21% of commuters drive SOV 34% of staff, 47% of faculty

6. Why rideshare? How did we do it? CBSM results What now?

7. Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Community-Based Social Marketing

8. Conducted focus groups Implemented CBSM strategy Prompts Posters, emails Social norms Community campaigns Incentives Commuter Service emails Affinity UW-specific messaging Authority Official UW support Barriers Benefits

10. zimcentives

12. Why rideshare? How did we do it? CBSM results What now?

13. TOTAL USERS 4,051 TOTAL RIDE POSTS 1,328 FACULTY & STAFF 66% AVERAGE MATCHES 18

14. Miles Saved 77,605 Gallons of Gas Saved 3,043 Pounds of CO2 Emissions Saved 59,041 Estimated Outcomes

15. CBSM Baseline

16. Community Emails Commuter Svc Emails Tabling / Posters UPASS Email The Daily Article

17. Why rideshare? How did we do it? CBSM results What now?

18. CAMPUS RIDESHARE COORDINATOR SUSTAINABILITY LEGACY REPORT Zimtervention Legacy

19. Thank You