1. Final Thoughts

2. Health Communication Process Pre-work Formative Research Strategy Development Pre-testing Implementation Evaluation

3. Pre-work Select –Behavior (keep it simple) –Audience (segment)

4. Formative Research Understand the situation Understand the audience –Motivators –Benefits –Barriers Use behavior change theory to guide

5. Strategy Development Use behavior change theory to guide Apply best practices of message design Choose channels/modes/tactics that are relevant to your audience Pay attention to exposure and reinforcement

6. Pre-testing Check concepts and messages with audience

7. Implementation

8. Evaluation Decide on measurement at the beginning Constantly evaluate

9. Conclusion