1. Unit 7: Learning

6. Behaviorism Belief that behavior is learned –genetics has little to do with it. “nurture-only” belief, mainstream1960s and 70s. Behaviorists believed learning done through associations. Behaviorists want psychology to be a science: – observable, testable and measurable.

7. Attributes of Learning A.Learning = relatively permanent change in behavior or knowledge as a result of experience B.Distinction between learning and performance Performance is an exhibited behavior Learning can be inferred from performance, but performance is not always an accurate measure of learning

8. C. Learning is adaptive –Unlike most species whose behavior and bodies have adapted to a certain environment –humans have the capacity to learn –Increase in speed of adaptation in comparison Learning and thinking (cognition) have allowed us to adapt to all environments on earth, without our bodies changing.

9. Classical Conditioning Ivan Pavlov: Classical Conditioning. http://www.youtube.com/watc h?v=nE8pFWP5QDM

10. Definitions 1.Classical conditioning: learning that takes place when originally neutral stimulus comes to produce a conditioned response because of its association with an unconditioned stimulus In other words – CREATING A REFLEX

11. 2. An unconditioned stimulus (UCS or US) produces an unconditioned response (UCR or UR), even in the absence of previous training

12. 3. A conditioned stimulus (CS) is a stimulus that has come to elicit a conditioned response (CR) because the organism associates the conditioned stimulus with the unconditioned stimulus - Initially called the “neutral stimulus”

13. So let’s go back to Jaws…

14. Pavlov’s Classical Conditioning: Pavlovian Response or “Psychic Reflex” accidental psychologist: studying digestion initially theory links to emotion, temperament, neuroses, and language

15. Pavlov’s Experiment

16. Unconditioned vs. Conditioned Responses In Pavlov’s demonstration UR = CR –Salivation Although UR and CR consist of same behavior, there are subtle differences –CR usually weaker or less intense Sometimes UR and CR are different but related –Animal given a shock, UR = pain, CR = fear of imminent pain

17. Conditioned Reflex Classically conditioned responses described as reflexes –Involuntary and automatic

18. Taste aversions?

19. Trials How long does it take to learn something?

20. Classical Conditioning Applications 1.Conditioned Fear and Anxiety Phobias Irrational fear due to classical conditioning Fear of dentist drill Careful though – susceptibility of irrational fear is mostly based on genetics… how?

21. Common Fears based on association

22. 2. Emotional Responses –Arousal Smell of first love’s cologne/perfume

23. 3. Physiological Responses Sexual arousal in quails –Conditioned to become aroused by nonsexual stimuli –Conditioned to elicit increased sperm release –Fetishes for inanimate objects Difficult to test connections to human sexual fetishes What’s up, girl? Nah, it’s cool, I’m going to chill with my boot… what’s up, girl?

24. 4. Evaluative Conditioning of Attitudes (evaluative conditioning) Changes in the liking of a stimulus that result from pairing that stimulus with other positive or negative stimuli –MARKETING –http://www.youtube.com/watch?v=pfvq2Gf6U E8http://www.youtube.com/watch?v=pfvq2Gf6U E8

25. Volunteers?

26. B. Acquisition: initial stage of learning something 1.Involves repeated pairings of the CS and the UCS/US

27. 2. Acquisition Paradigms (patterns) What are the different ways in which the initial learning can take place?

28. a.Trace Conditioning –CS is presented and terminated BEFORE presentation of the UCS/US –Conditioning often effective when the interval BETWEEN presentation of the CS –the UCS/US is about a half second –Fear studies; dependent on usage of hippocampus –http://www.youtube.com/watch?v=PsGjh6ul7mEhttp://www.youtube.com/watch?v=PsGjh6ul7mE

29. b. Delay Conditioning –when CS is presented and continues at least until the UCS/US is presented –Often times paired with trace conditioning in studies –Hippocampus-independent –Fear expression

30. Fear Expression in Rats

31. c. Simultaneous Conditioning –Occurs when CS and the UCS/US are presented and terminated at the same time –Anti-smoking ads

32. d. Backward conditioning –Occurs when the UCS/US is presented before the CS –http://www.youtube.com/watch?v=fT6IWAIf580http://www.youtube.com/watch?v=fT6IWAIf580

33. e. Temporal conditioning –Occurs when the nominal CS is a fixed period of time between presentations of the UCS/US –Combined with trace conditioning based on a period of time i.e. dog starts to salivate at 7:59am because s/he is fed at 8am everyday

34. C. Extinction 1.A procedure that leads to gradual weakening and eventual disappearance of CR Involves repeatedly presenting CS without pairing it with UCS/US

35. D. Spontaneous Recovery 1.Occurs when previously extinguished CR suddenly reappears after a period of training 2.Renewal effect If a response is extinguished in a different environment than where it was acquired, the extinguished response will reappear if the animal is returned to the original environment where the acquisition took place Proves that extinction is a suppression not an erasure (unlearning) Explains drug abuse and relapse and difficulty getting rid of phobias permanently