1. Part II: Business environment analysis with ESRI Business Analyst Desktop Getting to Know ESRI Business Analyst Fred L. Miller, PhD Murray State University

2. Presentation topics This presentation will cover:  The decision scenario for Living in the Green Lane  Relevant business GIS tools and tasks  Chapter 2: Thematic mapping with ESRI Business Analyst wizards and layer properties  Create a study layer within a project  Design a pie chart map with a BA wizard  Design a thematic map with a BA wizard  Normalize data in a thematic map  Edit map symbology with the Layer Properties box

3. Presentation Topics (cont.)  Chapter 3: Advanced thematic mapping and symbology; creating datasets, dynamic ring analysis  Select fields and geographic areas for display  Export selected areas and data to a customized shapefile  Design thematic maps based on new shapefile  Create new data fields, populate them with values, and Symbolize them in thematic maps  Symbolize home and shopping center point feature  Use Dynamic Ring Analysis and Site Prospecting tools to identify and explore attractive locations  Add satellite imagery to the project with ArcGIS Online  Evaluation of ROI for business GIS analysis  Business GIS learning goals and skills

4. LITGL Decision Scenario Living in the Green Lane’s owners, Janice Brown and Steven Bent must:  Prepare a business plan for their enterprise to secure financial support  Understand the consumer and competitive environments of the Twin Cities area more fully  Identify attractive market areas based on data attributes specific to their business model  Demonstrate to potential investors that they have assessed their market environment fully and identified potential profitable sites accurately

5. Relevant business GIS tools and tasks  Defining a study area for a business GIS research project  Creating customized datasets for the project and calculate attributes relevant for this enterprise  Designing thematic maps that accurately represent the consumer environment by displaying:  The appropriate variables, normalized where necessary  Appropriate classes, intervals and colors  Where necessary, properly designed charts and graphs  Symbolizing businesses, transportation systems, and retail centers that affect the competitive environment  Using specialized analysis tools to identify potentially attractive sites and develop reports for them

6. Chapter 2: Thematic mapping with Business Analyst wizards and layer properties In this chapter, you will perform the following Business Analyst Desktop tasks:  Create a study layer within a project  Design a pie chart map with a BA wizard  Design a thematic map with a BA wizard  Normalize data in a thematic map  Edit map symbology with the Layer Properties box

7. Creating study area and chart maps

8. Using BA Wizard to create thematic maps and normalize data

9. Designing thematic maps with layer properties

10. Chapter 3: Advanced thematic mapping and symbology; creating datasets, dynamic ring analysis In this chapter, you will perform the following Business Analyst Desktop tasks:  Export selected areas and data to a customized shapefile  Design thematic maps based on new shapefile  Create new data fields, populate them with values and symbolize them in thematic maps  Symbolize home and shopping center point feature  Use Dynamic Ring Analysis and Site Prospecting tools to identify and explore attractive locations  Add satellite imagery to the project with ArcGIS Online

11. Selecting attributes and areas, exporting custom shapefile

12. Calculating new attributes, mapping customized data

13. Dynamic rings, site prospecting, ArcGIS online imagery

14. Evaluation of ROI for business GIS analysis This chapter is the beginning of a decision process that culminates in the selection of a site for the first Living in the Green Lane store at the end of chapter 5. For this reason, ROI considerations for the entire process are addressed there.

15. Business GIS learning goals In this exercise, you will learn about:  The value and basic design features of thematic maps, including point symbolization  The types of data available in Business Analyst Desktop and how to select appropriate measures for specific business analysis  The value of normalization, when it is appropriate, and some common normalization attributes  The classification schemes available in Business Analyst, and how they affect the display of attribute data  The value of manipulating standard demographic data to create attributes relevant to specific business problems  The value of integrating multiple data sources into a comprehensive, comprehensible map document  The value of using imagery resources to understand areas of interest more fully

16. Business Analyst Desktop skills In this exercise, you will learn to use Business Analyst to:  Create a study area for a business environmental mapping project  Design graph maps and thematic maps with the Thematic Mapping Wizard and Layer Properties options  Use Layer Properties options to map point feature attributes  Extract custom datasets for specific business problems  Create customized shapefiles, calculate new attributes from existing ones, and use them to create thematic maps  Integrate layers displaying population characteristics with business information layers to create comprehensive maps of an enterprise’s business environment  Use the Dynamic Ring and Site Prospecting tools to discover favorable potential retail locations  Access imagery layers from ArcGIS Online and integrate them into map documents.

17. Part II: Business environment analysis with ESRI Business Analyst Desktop Getting to Know ESRI Business Analyst Fred L. Miller, PhD Murray State University