1. PROFESSORPG.WORDPRESS.COM Social Media Consulting

2. What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

3. Consulting Firms

4. Understand Consulting Understand SMM Consulting BCG, Accenture, Bain Big Four – E&Y, PWC, KPMG, Deloitte Medium Firms –Keystone Solutions, Cicero Group, CDM, Computer Associates, FTI Consulting Small Business Consulting Post to Networks Content Strategy Copywriting Monitor Engagement Grow Followers Blogs, Podcast, Video, Infographics, Review Understand the Situation

5. Social Media Job Description Responsibilities Clear Objectives – growth, reach, engagement, leads, sales Visual Design - PhotoShop Content Strategy - Writing Promotion Strategy – Ads, Contests, Sales Promotion, Engagement Conversion Strategy Measure and Analytics

6. Job Descriptions

7. Understand the Situation of the Client - Research Research Draw a Marketing Plan Have a few ideas in your pocket SITUATION ANALYSIS SWOT Market Research Competition Goals & Objectives TARKET/POSITIONI NG Demographics Psychographics Buyer Behavior MARKETING TACTICS 4Ps MARKETING IMPLEMENTATON Deadline/budgets TEST & MEASUREROI

8. Engagement Companies Research Marketing Plan Ideas

9. Performing Arts Target Objective Social Media Tactic: fb, insta, twitter

10. Engagement Companies Target Objective Social Media Tactic: fb, insta, twitter

11. Engagement Companies Target Objective Social Media Tactic: fb, insta, twitter

12. What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

13. Work Hard – Work Creatively – Work Ethically " Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison

14. What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

15. Professionalism  Be on time and within budget.  Anticipate your clients’ needs (and be ready with suggestions to address them).  Be easy to work with.  Keep in touch with your clients.  Be honest and ethical.  Give a little more than you promise.  Ask your clients for testimonials and referrals.  Offer financial incentives for continuing to do business with you.  Educate your clients about all the services that you offer.  Do great work.

16. MARKET RESEARCH/TSP: 9/4 @ MIDNIGHT SM AUDIT AND OBJECTIVES: 9/11 @ MIDNIGHT MARKETING STRATEGY: 9/18 @ MIDNIGHT FACEBOOK POSTS: 9/25 @ MIDNIGHT ENTIRE SMM PLAN : 10/3 @ MIDNIGHT Thank You