1. 1 U.S. Economic Census Dissemination Overview presented by: Ronald H. Lee, Senior Economic Advisor Office of the Deputy Director U.S. Census Bureau Second International Workshop on Economic Census Seoul, Republic of Korea July 6 - 9, 2009

2. 2 Economic Census Dissemination Process Dissemination Process Five distinct parts or phases Data product definition Data organization Data preparation and product creation Data access modes and release Product publicity and data user support

3. 3 Product Definition

4. 4 Determining our Products Starts about the time report forms are finalized What we did last time “Expert” knowledge Ongoing discussions with key customers Trade association & respondent comments Data user surveys Legal requirements – ADA / Section 508

5. 5 Gathering User Feedback Economic Census User Surveys Feedback at Trade Shows and Conferences E-mail / Telephone Inquiries

6. 6 Users Want Data That Are: In electronic format More timely Easier to find Consistent across programs and sectors Easy to manipulate Combinable across - Time Periods - Surveys

7. 7 Product Organization

8. 8 Categories for Data Industry (NAICS) Geography Time Period / Frequency Other Cross-Tabs Data Items

9. 9 11 Agriculture, Forestry, Fishing, and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing 54 Professional, Scientific and Technical Services 55Management of Companies and Enterprises 56 Administrative and Support and Waste Management and Remediation Services 61 Educational Services 62 Health Care and Social Assistance 71Arts, Entertainment and Recreation 72Accommodation and Food Services 81Other Services (except Public Administration) 92 Public Administration Not covered by Econ Census; Partial coverage in Econ Census NAICS Sectors

10. 10 11 Agriculture, Forestry, Fishing, and Hunting – Covered by the Census of Agriculture published by the US Dept of Agriculture and partially covered by County Business Patterns and Nonemployer Statistics. 48-49 Transportation and Warehousing – Excludes the US Postal Service and railroads. Both covered by US Dept of Transportation, Bureau of Transportation Statistics (For 2002 and before, also excluded airlines.) 61 Educational Services – Excludes elementary & secondary schools, colleges/universities, and professional schools. All covered by US Dept of Ed. 81Other Services (except Public Administration) – Excludes labor, political, and religious organizations and private households. Labor unions covered by Statistics of US Business (Census Bureau), political parties by Congressional Quarterly, religious orgs by non-government sources. 92 Public Administration – Covered by the Census of Governments published by the Census Bureau NAICS Sectors (cont.)

11. 11 Geographies United States Census Regions and Divisions States (and equivalents) Metropolitan Areas Counties (and equivalents) Places ZIP Codes

12. 12 Economic Census Geographic Coverage SectorStatesMA'sCoun- ties PlacesZIP Codes Mining X Utilities XX Construction X ManufacturingXXXX Wholesale TradeXXXX Retail TradeXXXXX Transportation and WarehousingXX InformationXXXX Finance and InsuranceXX Real Estate and Rental and LeasingXXXX Professional, Scientific, and Technical ServicesXXXXX Management of Companies and EnterpriseX Administrative and Support and Waste Management and Remediation ServicesXXXXX Educational ServicesXXXXX Health Care and Social AssistanceXXXXX Arts, Entertainment and RecreationXXXXX Accommodation and Food ServicesXXXXX Other Services (Except Public Administration)XXXXX

13. 13 Places 2002 and Prior Censuses - Incorporated places only - Only Population criteria for inclusion - Population cutoffs varied widely 2007 - Incorporated and Unincorporated - Census Designated Places - Population and Jobs criteria for inclusion - Cutoffs standardized

14. 14 Other Cross-Tab Categories Employment/Sales Size of Establishments/Firms Legal Form of Organization Tax Status and Type of Operation Class of Customer Concentration Ratios Sex, Race/Ethnicity (Survey of Business Owners) Other “Specialty” Cross-Tabs

15. 15 Preparation and Product Creation

16. 16 Metadata “Data about data” Everything about the statistical presentation except the numbers in the cells

17. 17 Metadata (cont.) Defines content, structure, and data relationships Makes data interpretable Helps searching and navigation Facilitates applications

18. 18 Preparing the Economic Census Data for Release Dissemination Metadata Repository (DMR) Dissemination Metadata User Interface (DMUI) Final Data Review Tool (FDRT)

19. 19 DMR and DMUI Dissemination metadata stored and managed in DMR Metadata reused throughout processing Metadata accessed, reviewed, and updated via the DMUI

20. 20 FDRT Review data in dissemination format Add/remove data symbols Add footnotes Identify rows of data for publication Preview data prior to release Finalize, recall, and revise data

21. 21 Access Modes and Release

22. 22 Dissemination Formats – Change Over Time

23. 23 Gateways to the Economic Census 2007 Economic Census INFORMATIONAL Business.census.gov MARKETING American FactFinder FUNCTIONAL

24. 24 2007 Economic Census 2007 Economic Census www.census.gov/econ2007

25. 25 business.census.gov

26. 26 Industry Snapshot

27. 27 American FactFinder (AFF) factfinder.census.gov

28. 28 AFF Release Formats Fact Sheets - Selected data across sectors presented in a table Quick Reports - Selected data for an industry or geography in a table Thematic Maps - Selected data (including ratios) presented in a map Detailed Datasets

29. 29 Sample Fact Sheet

30. 30 Sample Industry Quick Report

31. 31 Sample Geographic Quick Report

32. 32 Sample Thematic Map

33. 33 Sample Detailed Dataset View

34. 34 AFF Features Search for and Filter datasets (by geography, industry, other dimensions, and by data item) List datasets (by program, survey, or sector) Filter within a dataset Modify display (Show/Hide, Create, Move Columns) Sort data in table Print and Download data (plus FTP site) Access to textual metadata Reference Maps

35. 35 2007 Economic Census Release Schedule Advance Report Mar. 2009 Industry Series Apr. – Dec. 2009 Geographic Area Series (GAS) Nov. 2009 – Aug. 2010 Franchise Statistics Report Nov. 2010 Comparison & Bridge Reports Jun. 2011 Subjects Series Oct. 2010 – Jun. 2011 ZIP Codes Jun. 2011 1,700 + reports 2.7 billion cells of data 1 – 3 months ahead of 2002 schedule

36. 36

37. 37 Promotion and Support

38. 38 Product Publicity Press Releases and Product Announcements Tip Sheets Brochures – “Preview to Economic Census” State Data Centers & Depository Libraries Census Information Centers Conferences / Trade Shows Internet

39. 39 Data User Support Headquarters Staff State Data Centers & Depository Libraries Census Information Centers Data User Conference Series Industry and Business Trade Shows Internet

40. 40 QUESTIONS?