1. Role of Trust Stakeholder Groups Carolyn Kerr

2. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Beginnings….. Conditions to nurture and grow Project officer – energy, enthusiasm and drive Development of a supportive structure

3. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 NHSCT Stakeholder Group Project Officer Ward managers from each of the operational directorates Head of Corporate Communications Lead Nurse representative Staff side representative Formal links with HR and Governance colleagues

4. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Purpose of the Stakeholder Group Engagement Communication Dissemination Consultation Promotion of ownership

5. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Communication Strategy Key Messages Empower, strengthen, support and enable Ward Managers to do their job. “Sisters are doing it for themselves” – our motto. Celebration of the role / contribution of the Ward Manager. Target audiences INTERNAL Non Executive Directors – Trust Board Directors – Senior Management Team (SMT) Nursing Executive Team (NET) General Managers of all multidisciplinary teams All nursing and midwifery staff, including Staff Nurses / Nursing Auxiliaries EXTERNAL General Public Service Users / PCC Media Communications Strategy Regional Ward Manager Project February 2010

6. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Blossoming Communication Tools Briefing paper Powerpoint Presentation (consistency of message) Trust intranet Links to NIPEC website

7. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Bearing Fruit Presentations -Trust Board -Nursing Executive Team -Sisters meetings -Trust Nursing Conference Publications -Northern News - Local Media

8. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Trust promotes role of Ward Manager Get to know your ward manager

9. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Reflections Group sense of achievement Focus provided by communication strategy Enthusiasm and commitment of stakeholder group members – ‘the sister act’ Product popularity and marketability Project support from target audiences

10. Leading Care: Supporting and Strengthening the Role of the Ward Sister/Charge Nurse - 6 th October 2010 Next steps… Pause Celebrate Re-energise