0. Writing A Business Plan

1. The Industry, the Company and its Products
Writing A Business Plan
The Industry, the Company and its Products
The Industry
The Company
The Product or Service
SLIDE 1

2. Marketing Research and Analysis
Writing A Business Plan
Marketing Research and Analysis
Customers
Market Size and Trends
Competition
Market Share and Sales
SLIDE 2

3. Overall Market Strategy Pricing Sales Tactics
Writing A Business Plan
Marketing Plan
Overall Market Strategy
Pricing
Sales Tactics
Advertising and Promotion
Packaging
Publicity
SLIDE 3

4. Facilities and Improvements Strategies and Plans Labor Force
Writing A Business Plan
Operating Plan
Location
Facilities and Improvements
Strategies and Plans
Labor Force
SLIDE 4

5. Management Compensation and Ownership Board of Directors
Writing A Business Plan
Management Team
Organization
Personnel
Management Compensation and Ownership
Board of Directors
SLIDE 5

6. The Cash Flow Worksheet Sources and Uses of Funds
Writing A Business Plan
The Financial Plan
The Cash Flow Worksheet
Sources and Uses of Funds
The Income Statement (Profit and Loss Statement)
The Balance Sheet
SLIDE 6

7. The Cash Flow Worksheet
Writing A Business Plan
The Cash Flow Worksheet
Sales
Cash Receipts
Disbursements
Net & Cumulative
SLIDE 7

8. Sources and Uses of Funds
Writing A Business Plan
Sources and Uses of Funds
Sources of Funds
Uses of Funds
Cash Balance
SLIDE 8

9. General & Administrative Expenses
Writing A Business Plan
The Income Statement
Sales
Cost of Goods Sold
General & Administrative Expenses
SLIDE 9

10. Net Income (after-tax)
Writing A Business Plan
The Income Statement
Net Income (pre-tax)
Taxes
Net Income (after-tax)
SLIDE 10

11. The Balance Sheet – Assets
Writing A Business Plan
The Balance Sheet – Assets
Current Assets
Fixed Assets
Other Assets
Total Assets
SLIDE 11

12. The Balance Sheet – Liabilities
Writing A Business Plan
The Balance Sheet – Liabilities
Current Liabilities
Long-Term Liabilities
Total Liabilities
SLIDE 12

13. The Balance Sheet – Equity
Writing A Business Plan
The Balance Sheet – Equity
Equity
Total Liabilities and Equity
SLIDE 13