1. Presented by: The Collaborative for Innovative Social Enterprise Development (CISED) 1

2. 2 Workshop # 1 & 2: What is Social Enterprise? Is our idea a good one? Are we ready? Workshop #3 & 4: How do I make a business plan? What social costs/accommodations do I need to consider? Workshop #5 & 6: How can I market my products? How do I manage the $?

3.  Develop:  the barebones of a business plan to get you started  Develop:  a strategy for doing market research  Increase:  your knowledge about resources available to help with market research and business planning 3

4.  Business Model Canvas  Do a sample canvas for Cycle Salvation together  You do a canvas for your enterprise Attached is an excerpt of the CS marketing plan which I feel is ready for implementation. The attached includes the objectives, strategies, and related workplans – which are based on the audit that was done in late summer. If you would like to see the full plan or audit findings, pls let me know. Any feedback is welcome – thx. 4

5.  Market Research  Background info  Design your own market research strategy 5

6.  Where do I go from here?  Who is your business plan for?  Who should do it?  When & How should I do it? 6

7. Business Plan Model Idea Generation Concept Development & Testing Key Strategic Issues StrengthsWeaknessesOpportunitiesThreats Planning Challenges Business Plan Description Product/Service Market Analysis Market Plan Operational Plan Financial Plan Risk Analysis Contingency Plan Description Product/Service Market Analysis Market Plan Operational Plan Financial Plan Risk Analysis Strategic Review, Implementation, and Assess Results

8. 8

9. 9 Your Turn!

10.  Quick Costing – don’t worry about accuracy  Don’t forget costs like:  Insurance  Administration  Website design & marketing  Materials  Equipment  Rent & Utilities  HR costs 10

11.  What questions do you have now? What do you need to know?  Chose one question to survey the group with  i.e. How much would you pay for a used bike?  Write the question on your flip chart paper  Use your post-it’s to answer each other’s questions 11

12.  Ongoing, orderly, objective way of learning about products, people, & bizs  Gathering, recording, analyzing information  what is the need ?  who needs/wants it ?  who is willing and able to pay ?  how much do they need? and when? and where? 12

13. Ensure there are enough potential buyers to make your venture financially feasible Get it RIGHT – the right product, at the right price, at the right time, in the right place. 13

14.  What we did in the earlier exercise  Most common methods:  Polls  Questionnaires  Focus groups  Product or service sampling  Mystery shopping 14

15.  Advantages:  Relatively cheap and easily accessible  Disadvantages:  Not specific or focused  May be biased or difficult to validate  Use reliable sources 15

16.  SME Benchmarking Tool  Compiled by Stats Can:  NAICS number  Geographic area / year  Shows:  Types of expenses  Net profit/loss  Percentage profitable 16

17. Statistics Canada 2006 Small Business Profiles – Ontario NAICS Number: 72232 – Caterers Average of all bizs Whole Industry Lower Half (50%) Upper Half (50%) Bottom Quartile (25%) Lower Middle (25%) Upper Middle (25%) Top Quartile (25%) Percent of bizs reporting Number of bizs 1199 Revenue range Low value ($000) 30 1173063117298 High value ($000) 50001175000631172985000 17

18. Whole industry (% of revenues) Bottom Quartile Lower Middle Upper Middle Top Quartile % of bizs reporting Total revenue100 Cost of sales - wages1.12.85.512.428.7 - purchases31.841.542.141.089.3 Operating expenses - Labour6.46.913.116.855.1 - Rent7.36.17.06.656.3 - Adv & promo1.31.1 1.764.5 Total expenses85.889.294.8100.499.9 Net profit/loss14.210.85.2-0.499.9 18

19.  Worksheet #2  Start working on your plan, focus on the 2 nd column  Jill will come around to offer suggestions  Secondary Source Examples  Industry Canada  Statistics Canada  Ottawa Neighborhood Study  Ottawa.ca 19

20.  Business Plan Strategy  Who is it for? Why are you doing it?  How does this change your approach?  Pro and cons of an internal staff member vs. hiring an external consultant 20

21.  CISED materials  What should your business plan include?  Benefits of Business Planning & 10 Tips  Start-Up Business Plan Format  How to hire an external consultant to do a business plan  Cyclists Kitchen Feasibility Study & Business Plan  Market Research Hand-out from OPL  Samples and templates  Gale Virtual Reference Library  www.bplans.com www.bplans.com  Social Enterprise Guide - enp 21

22.  Jill Hawken  Main library  120 Metcalfe Street  Jill.Hawken@BiblioOttawaLibrary.ca Jill.Hawken@BiblioOttawaLibrary.ca  613.580-2424 ext 32140  Krista Woltman  Nepean Centrepointe  101 Centrepointe Drive  Krista.Woltman@BiblioOttawaLibrary.ca Krista.Woltman@BiblioOttawaLibrary.ca  613.580.2424 ext 41467  Email a question directly to business services  Business@BiblioOttawaLibrary.ca Business@BiblioOttawaLibrary.ca 22

23.  Summary  One thing that came into focus  One thing that is still out of focus 23