1. SOCIAL MEDIA for NON-PROFIT ORGANISATIONS Carla Ferreira 1 November 2012 Johannesburg

3. The Hype

4. Facebook 1 000 000 000 users globally 4 715 880 Facebook users in the South Africa, which makes it #34 in the ranking of all Facebook users by country. 80% of Internet users in SA

5. The Hype - Twitter

6. The Hype – Twitter (continued)

7. Top social networks SA Mxit – 10 000 000 Facebook – 4.8 million BBM – 3 300 000 Twitter – 1.1 million LinkedIn – 1.1 million Google+ – 466 000 Pinterest? 63% of South African smartphone users access social networks daily.

8. Twitter Case Studies

9. Twitter Case Study #1 – Doctors Without Borders SA (MSF SA)

10. Twitter Case Study #2 – charity: water

11. Twitter Case Study #3– Brothers for Life Story telling on Twitter

12. Twitter tips Engage: At best Twitter is not a broadcast medium, it’s a forum for discussion Add value Follow back Thank supporters, Activists and volunteers Reply to tweets Retweet relevant content Create lists

13. Twitter tips (continued) Top Keywords to get retweets: – you – twitter – please – retweet – post – blog – social – free – media – help – please retweet – great – social media – 10 – follow – how to – top – blog post – check out – new blog post

14. Facebook case studies

15. Case Study #1 – Happy Africa Foundation

16. Case Study #2 – Charity: Water

18. Case Study #3 – Endangered Wildlife Trust Using your cover photo to promote events

19. Case Study #4 – Door of Hope Promoting an event through your cover photo

20. Case Study #5 – I love Cape Town Using a contest to generate activity and engagement

21. Telling a story with video Your cause’s own TV channel YouTube is more than a video-sharing site; it's many communities of active and engaged users

22. Case Study #1 – CANSA Shavathon Community-generated content Sometimes more popular than a professional video!

23. Case Study #2 – Derma Blend Telling a story of transformation

24. Case Study #3 – LifeXchange A different story of transformation

25. Campaigns integrating various social media networks

26. Case Study #1 – BlueCross BlueShield of Minnesota Engaging with your audience

27. Case Study #2 – Egyptian Revolution

28. Facebook Organise protests, coordinate Twitter Shaping the narrative Accelerate the revolution Putting pressure on the international community YouTube Amplification of what’s happening on the ground

29. Pinterest Case Studies

30. Case Study #1 – charity: water Events, projects, fundraising ideas

31. Case Study #2 – CANSA Different projects, infographics

32. Case Study #3 – Unicef Campaign – Really want these

33. Case Study #4 – Peugeot Panama Puzzle contest

34. Case Study #5 – Pinterest and GivenGain From pins to donations

35. Hootsuite Share content on multiple networks from one platform – Facebook – Twitter – Google+ – LinkedIn – Mixi – MySpace – WordPress – foursquare

36. Hootsuite (2) Manage multiple accounts on the same network (e.g. @carlaferreira1, @lifeXchange) Monitor keywords and search terms Engagement Analytics – See which of your posts are most popular

37. More Advanced tools Crowdbooster Top Retweeters Influential followers Suggested times for scheduling Twitterfall Mentionmap

38. Your Social Media Plan Why is it important? Who is on your social media team? – Specific roles Which social media platforms and tool? Create Specific goals for each platform What do you want to share? Different audiences

39. Social Media Plan – Where to start? Define your team and roles Social Media Audit – It’s not just about the numbers! – Look for influencers – How are people interacting the different platforms? – On which platforms and how are they engaging with your organisation?

40. Social Media Plan – Tips to save time Hootsuite or Tweetdeck Delegate tasks Schedule time for: – Scheduling content – Engagement (retweets, replies)

41. Social Media Plan – Tips Content – regular themes – Share information about your projects/operations – Shout out to a supporter (Twitter follower) – Promote events – Photos and videos – Appeals to donate – Thank donors – Contest/Quiz

42. Social Media Policy How to respond to positive and negative posts? Who should respond? Stock answer or more elaborate, personal response Personal/Professional posts overlapping Do you allow others to post on your fan page?

43. Carla Ferreira Community Manager, GivenGain Foundation South Africa c: +2787 820 4483 e: carla@givengain.com t: @carlaferreira1 @givengain