1. Texting4Health Conference Stanford University February 2008 T4H Successful Models Emerging in the Commercial Space Using SMS Friday, February 29 SmartReply, Inc Eric Holmen, President

2. Texting4Health Conference Stanford University February 2008 T4H Lunch Survey Results

3. Texting4Health Conference Stanford University February 2008 Distance 54 responses 798 mile average distance!

4. Texting4Health Conference Stanford University February 2008 Exercise 45 responses 30.3 minute exercise average yesterday

5. Texting4Health Conference Stanford University February 2008 Heart Rate 32 responses 65 average heart rate

6. Texting4Health Conference Stanford University February 2008 T4H Successful Models Emerging in the Commercial Space Using SMS Friday, February 29 SmartReply, Inc Eric Holmen, President

7. Texting4Health Conference Stanford University February 2008 CLIENT LIST The client list has been removed for the distribution of this presentation. Please contact Eric Holmen at SmartReply for client references at eholmen@smartreply.com. SmartReply has over 200 active clients in, predominately in retail, including over half of the top 100 retailers in the US.eholmen@smartreply.com

8. Texting4Health Conference Stanford University February 2008

9. Commercial Objectives… Behavior Change

10. Texting4Health Conference Stanford University February 2008 Drive Peripheral Department Spending Opt-in… “meals” Offer sent at 3pm, works only between 5-6pm >11% redemption CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

11. Texting4Health Conference Stanford University February 2008 Build database of opt-ins Contest entry – backstage tickets to teen concert, albums, etc. >36,000 opt-in. 12 months later… >85% receive monthly texts… high response, low cost. CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

12. Texting4Health Conference Stanford University February 2008 Credit card sign-up during holidays, in-store Fast, secure, impulse purchase on credit Text-in to begin, phone call to gather info 40% approval rate. Received text coupon code. CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

13. Texting4Health Conference Stanford University February 2008 Gas Price Alerts When price GOES UP $0.05 or more. 2 to 4 hour advance notice. Zip-code specific alerts. Drives incremental traffic “one of the most profitable marketing programs.” CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

14. Texting4Health Conference Stanford University February 2008 Loyalty Program Self-Management Query, management, threshold Engage customers in loyalty and rewards Deliver rewards via text/MMS CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

15. Texting4Health Conference Stanford University February 2008 Meal alternative to restaurants Daily reminder Menu query Order creation Pick-up/fulfillment CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

16. Texting4Health Conference Stanford University February 2008 Later… Text “smoke” to 54989. Eric Holmen eholmen@smartreply.com 949-231-9830

17. Texting4Health Conference Stanford University February 2008